seo

  • How to Market a Resort or Vacation Destination Online

    The travel industry has perhaps the greatest potential to grow and market online. Sadly, most hotels and resorts treat online marketing very much like they do traditional marketing – they setup a brochure website, and then forget about it. To truly engage an audience and sell more rooms, you need to look at web marketing as a living, breathing, entity. These online marketing tips don’t apply to local motels which would be best served by billboards and local marketing. Instead, I want to focus on true vacation destination hotels and resorts. Places people research and book in advance. Get the Basics Right – I’ve said it before, and I will say it again. No amount of marketing will make up for a poor product or service. If the rooms are dirty or checking in is a hassle, don’t expect marketing to make up for it. Of all the things people talk about online, hotels top the list. Do yourself a favor, take a percentage of your marketing every month, and use it to better the customer experience. Provide Tongue Candy – No, not mints at the front desk. But, stories that people will repeat when they go back home. I…

    read more

  • Social Media Optimization – 10 Important Factors for 2016

      From years of executing SEO and SEM campaigns, I am now more than ever seeing the parallels of  social media and SEO/SEM as well as how they all work together. Ten years ago, business owners thought their only option to improve their SEO was stuffing their meta tags and submitting their site to 1,000 search engines. Similar to SEO and SEM, business owners now realize it’s not enough to just plug the social media hole because they read in some business magazine it was needed. A new phrase has joined the lexicon of business buzz words, and rightfully so, showing a more sophisticated marketer: Social Media Optimization. You should not have a social media campaign for your business just because everyone else is doing. CEOs, marketers, entrepreneurs are now seeking solutions to optimizing their social media marketing campaigns. What do I mean by Social Media Optimization? I’m not Shama. I didn’t write the book on social media and I’m not a social media speaker. My name is Angela and although I have been blogging since 2001 and have been learning online marketing since 2005, my main area of expertise is SEM/SEO.  The reason I say this is I don’t…

    read more

  • Finishing Strong: Digital Marketing for the Fourth Quarter

    It’s official: summer is coming to an end. It doesn’t exactly feel like it from my house in Texas, but the calendar doesn’t lie. My Facebook feed has switched from being filled with skinny girls in bikinis frolicking on beaches to little ones posing on their porches for the first day of school. Stores are stocked up with school supplies instead of sunscreen. Yes, summer is ending.

    Summer can be rough on digital marketing efforts.

  • 4 Essential Last-Minute Online Marketing Tips For Father’s Day

    Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery tea parties planned months in advance, the sentimental gifts for sale everywhere you look. And then June rolls around, and someone happens to look at a calendar, and – oh no! Father’s Day is right around the corner! Luckily, your company can be the salvation of panicked Father’s Day shoppers everywhere, simply by marketing your products or services the right way in those last days before the holiday. Wives, sons, and daughters across the country are already looking for the perfect quick gift – all you have to do is put it in front of them. So how can you do that? What’s the magic formula that will get your online marketing efforts seen by your target audience in time for the big day? We’re so glad you asked. Here are our tips for successful last-minute online marketing for Father’s Day. 1. Get onto those search engine results pages. What’s the first thing most people do when the realization hits them that they need a gift fast? They start searching through Google, of course! So…

    read more

  • Breaking Silos: The Real Secret to Online Marketing Success

    Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office space is great. There’s no one standing over our shoulder dictating what we’re working on, when. This also means though, that we have to be especially good at managing our time and making sure that the work we do is quality and gets great results for our clients. So, how do we ensure we deliver quality work that receives those great results? It’d be easy to say that we all keep our heads down and focus on our own work. And sure, this is important because we have several departments that have a long list of tasks to accomplish. But that’s actually not what gets the best results. In fact, what we find works best is when three teams specifically, find the time to collaborate: content, social media, and search. How Do We Put Our Heads Together? Naturally, the content teams, social media teams, and search teams, all have different agendas and thoughts on priority. Because of this, it’s easy to butt heads and lose track of what is going on with a project. Is…

    read more

  • Why Should Marketers Start Thinking About Voice Search?

    Here at Marketing Zen, members of our team are always aware of the search marketing behind a campaign. Whenever we do work for a client, each team—social, content, and client relations—knows about search marketing and keeps it in mind. Why? Well, because we’ve got a kick-butt search team. But even more importantly, because they’ve taught us that every piece of content we publish on behalf of a client can improve their search engine optimization. Up until recently, we’ve worked around our knowledge of text-search, and many marketers have. But it’s time to step into the future, because SEO is changing. More prevalent than ever is voice search and in order to improve our search marketing efforts, we need to know more. In this article we’ll tell you what we know and factors to consider alongside voice search for the best optimization. What is Voice Search? The Basics Voice Search is the ability for users to speak into a microphone to perform their search, rather than type what they’re looking for into their mobile device or web browser. Many are familiar with Apple’s Siri, Google Voice, and Microsoft’s Cortana, which allow consumers to search in this manner. Voice search gained much…

    read more

  • Are You Ready for Google’s Next Algorithm Update? Questions to Ask Yourself

    April 21st is a day that most would categorize as “springtime.” But for most marketing moguls and website gurus, April 21, 2015 is being called “Mobilegeddon.” Don’t worry, it doesn’t mean that the world is ending. It simply means that there are some big changes happening. You wouldn’t prepare for a hurricane without ensuring you had all the necessary tools and information, and so we’re going to make sure you’re equally well-prepared for “Mobilegeddon.” What is it? Ah, yes. Knowing what it is we’re preparing for is half the battle. Today, Google released a new algorithm update which is now giving mobile-optimized sites a boost in its search engine result pages (SERP). This means that if your site is optimized for mobile, it’s going to be ranked higher by Google. DUN DUN DUN. Are you optimized and mobile-friendly? The first thing to do is make sure you’re optimized. To test this, go to Google’s mobile friendly test and insert your website. Click “ANALYZE.” This will give you a report on your viewports, touch elements being spaced too closely together, whether your font is too small, how your flash usage is and more. It even shows you how Googlebot sees your…

    read more

  • What You Don’t Know About Negative SEO CAN Hurt You

    The aim of this blog post is to educate our readers concerning the buzz on negative SEO, starting from what exactly it is, and the kind of threat it poses, to how to protect their websites from potential malicious activities. Attempting to hurt a website’s ranking on Google’s search engine result pages is known as negative SEO. Currently, several different methods are available through which a site’s ranking can be hurt. Using spam links is the most common way to hurt a site’s ranking, though several other malicious techniques have been discovered. Does It Work? Google uses an algorithm called the PageRank, which ranks all websites based on their search engine results. On April 24th, Google released an update for their PageRank algorithm, called Google Penguin. The update was intended to mitigate black hat SEO techniques, which included artificially increasing the ranks through different link schemes. The update reduces the rankings of particular websites involved in violating the webmaster guidelines set by Google. With this information, we are certain that websites involved in manipulative acts can be subject to penalty. But if an unscrupulous third party creates artificial links, it can have a similar effect on the innocent site’s rankings. Google, however,…

    read more

  • MZ Featured SEO/Outreach Marketing Intern: Aliza Unterberg

    Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Aliza Unterberg, one of our promising young SEO/outreach marketing interns. We’ll let Aliza tell you herself how she’s enjoying the experience. 1. Tell us a little bit about yourself! My name is Aliza Unterberg, and I’m attending The Fashion Institute of Technology in New York City, about to start my degree in Advertising Design. 2. What is something unusual about you that makes you unique? For a large chunk of my life I was a dancer, trying different types and loving each one, for example, tap dancing; however, my ultimate favorite is hip-hop. In addition I can speak both English and Hebrew fluently. 3. What made you want to intern with the awesomeness that is Marketing Zen? I was looking for a…

    read more

  • MZ Weekly News Round-Up: Twitter Breaks Records and Chromecast Gets an Update

    SEO:You’ve probably noticed that when you “delete” a campaign in Google AdWords, it isn’t truly deleted. It is not currently possible to delete a campaign from an account because the data remains in a user’s history forever. In a semantic response to this observation, Google will be replacing the word “delete” with “replace” in a forthcoming update. The company hopes that this change will help advertisers understand that removed objects will always remain available for future reference. People living in the European Union, which just passed the “Right to be Forgotten” act, are finding that when they ask Google to “forget”l inks that involve their names, the search engine is forgetting more than what they bargained for. Google is also removing links for any search that involves names combined with additional words. For examples, if there’s someone named John Smith in Spain who asks for links with his name to be forgotten, searches for his name won’t appear, and searches for “John Smith Barcelona” or “John Smith investment banker” also will ignore him. Social Media: Whether you’re celebrating or mourning Brazil’s loss in the World Cup this week, chances are that you either read or wrote something on Twitter about…

    read more

  • Yankee Google: A 4th of July Tribute to Online Marketing

    Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re welcome. Happy 4th of July from all of us here at Marketing Zen! Yankee Google went online To advertise his business. He stuck a logo on his site And hoped for lots of visits. Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   Yankee Google asked MZ Just what on earth to do: There was no traffic to his site He needed a real coup!   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   MZ helped him fix his site And write some awesome content. They set him up on social, too, And grew his fans’ engagement.   Refrain: Yankee Google, write a blog, Yankee Google – keywords! Mind your social media, And hand your site to tech nerds!   Then they landed him some gigs Guest blogging for some websites. He soon was known throughout the land As the guy with all the insights!   Refrain: Yankee…

    read more

  • MZ Featured SEO/Outreach Marketing Intern: Benjamin Trahan

    Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Benjamin Trahan, one of our promising young SEO/outreach marketing interns. We’ll let Ben tell you himself how he’s enjoyed the experience. 1. Tell us a little bit about yourself! My name is Benjamin Trahan. I went to Old Dominion University in Norfolk, Virginia. My major was English with a concentration in Journalism. 2. What is something unusual about you that makes you unique? I think one of my greatest strengths is I like to stay up on what’s trending in the world right now. 3. Why did you apply for a marketing internship with MZ? I applied for an internship with MZ because I was interested in honing my writing skills as well as hopefully learning a few new skills that I…

    read more