Automation, Keywords, and Rankings! Oh, my!

  Transcription of “Automation, Keywords, and Rankings! Oh, My!”: Shama: One of the things I know is, there are a lot of companies out there and a lot of folks, I know you’re totally against this is, automated SEO. Idan: Right. Shama: Where there is a software, and there is a place and time where you can use software to assist with your efforts, but there’s things out there that people will say, it’s a software, you set it up and it will optimize the website for you. What are your thoughts on that? Is that legit? Idan: One of the things that Google absolutely told us every time is they’re not looking for something that another website can do. We don’t want the same thing on our search engine result page, with the same content, with the same title, with same METAS, same review. Shama: Duplicates are a big no-no for Google. Idan: Right. You want to see a variety of results of information people can actually relate to. When you use a search engine, you’re gathering information and every website should be different with the same relevant information. It’s very important, yes. Shama: All right, so when people…

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