2013 Brings Complicated Changes To Paid Search Marketing

Predicting what is in store for paid search marketing in 2013. Now that we are halfway through the month of October, it is time to start finalizing end of the year marketing campaigns and looking ahead to what is in store for digital marketing in 2013. For those of us who work closely with Pay-Per-Click (PPC) campaigns and paid search marketing, it is no secret what a hectic, fast-paced industry this is. You are constantly having to tweak and experiment with what ads work best for your target clientele, while also staying in the right budget and campaign for your company. However, given the growth of mobile and tablet-use for web searches within the last year, 2013 is going to be especially hectic for marketers learning to adapt to the many changes. It is predicted that mobile search clicks could account for as many as 20-25% of all search clicks in 2013. Therefore, one of the most important investments that your company can make this upcoming year it to improve the way their paid marketing campaigns work on a mobile infrastructure. Earlier this month at the SMX East Conference, a group of paid search experts gathered in New York to…

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