• Insane Stats That’ll Make You Rethink Your Email Marketing Strategy

    Is your company’s email marketing running on autopilot? If the biggest change you’ve made to your email marketing strategy for 2015 was developing a new template to use for your newsletter, then you might just want to take a good hard look at the current research and data about email marketing, and use that to revamp what you’ve been doing. We’ve waded through the latest statistics and pulled out the most important new data to analyze, so that you can use the information to make your email marketing strategy more effective than ever. Here’s our expert advice, based on the cold, hard facts. 1. Email marketing provides real ROI. Not convinced that time spent revamping your email marketing strategy will pay off? Just take a look at the numbers. 40% of B2B marketers rate the leads generated by email marketing as high quality, and research shows that for every $1 spent, $44.25 is the average return on email marketing investment. Email marketing works, plain and simple – 44% of email recipients made at least one purchase last year based on a promotional email, and looking at the long-term, 66% of consumers have ever made a purchase online as a result…

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  • 5 Ways to Measure Content Marketing Success

    I sometimes wonder why there isn’t as much buzz about content marketing as there is social media marketing. Especially, when content marketing is the foundation of all good online marketing. Content marketing may not be as sexy sounding as social media, but it is absolutely crucial.  If you need some ideas for content marketing, I wrote a post a while back on 50 Ways to Serve Up Hot Juicy Content. This post is about how to measure the success of your content marketing. 1) Opt-Ins – This is the #1 way to see if your content has traction. Do people subscribe to it? Are they willing to trade their email address for your webinar or eBook or mp3? Does it entice them enough to opt-in? It doesn’t matter how well the content is written, it has to grab people’s attention. Our 22 page online marketing plan has hundreds of opt-ins every week. That’s how we know it’s successful. 2) Views & Comments – In other words, eyeballs. We could also look at this as “reader or viewer interaction.” But, how your audience interacts with your content is based strictly on your audience. Baby boomers are more likely to absorb information,…

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