Think Reputation Management is Unimportant? Why You Might Want to Think Again

For many executives reputation management is simply part of traditional PR. And they are wrong. Reputation Is An Invaluable Asset Corporate reputation is arguably the…

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The Future of Online Business Review Sites

  What’s the deal with online business review sites? Sites like Yelp, Google+ Local, and Angie’s List have long been regarded as important places for…

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Why Case Studies Are So Awesome That We Should…Do a Case Study About Them!

OK, guys, look. We here at Marketing Zen have been around the block a few times when it comes to online marketing. In our years…

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So Bad You Can’t Look Away: How You Should Definitely NOT Respond to Negative Customer Reviews and Comments

Remember that restaurant featured on Kitchen Nightmares a while back? The one whose owners absolutely blasted anyone who dared to give their food or service…

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  Transcription of “Why Review Sites Matter For Your Business”: Shama: I know you also stress a lot about review sites. What is it about…

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Every business –restaurants, doctors, law firms, dry cleaners and other brick (click) and mortar businesses – wins and loses new customers every day before the…

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“Marketing Zen!” you say, “Someone said something rude and awful about my business on the Internet! What do I do about this?” From Yelp to…

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The beauty of social media is that people are now the media. When you leverage this fact correctly, it makes for an excellent social media…

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