The Content Marketing Powerhouse You’ve Probably Never Considered

Recent research in the field of online marketing suggests that adopting a structured and centralized methodology for content marketing exponentially increases the efficiency of the process. For example, instead of simply having a blog section on the main website of a business, creating an entire resource center for all of the business’s content – blogs, whitepapers, ebooks, articles, etc. – streamlines the effort. This creates a healthy mechanism for your website’s returning and potential readers to have easy access to all new and old content – and prevents older content from seeming old or outdated. The research was specifically focused on content marketing for B2B businesses, but of course, creating a resource center is not restricted to just B2B brands. Centralized resource centers can be equally useful for retail businesses involved in B2C content marketing. B&H and Crutchfield Electronics and Video are two successful examples of content driven retailers. These companies took advantage of e-commerce in its adoption phase and surpassed competing retailers of electronics and video. For example, Blockbuster, a video retailer and once a Fortune 500 Company, lost significant revenue and went bankrupt after the advent of e-commerce, because they failed to stay relevant within the changing dynamics…

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