How to Market a Resort or Vacation Destination Online

The travel industry has perhaps the greatest potential to grow and market online. Sadly, most hotels and resorts treat online marketing very much like they do traditional marketing – they setup a brochure website, and then forget about it. To truly engage an audience and sell more rooms, you need to look at web marketing as a living, breathing, entity. These online marketing tips don’t apply to local motels which would be best served by billboards and local marketing. Instead, I want to focus on true vacation destination hotels and resorts. Places people research and book in advance. Get the Basics Right – I’ve said it before, and I will say it again. No amount of marketing will make up for a poor product or service. If the rooms are dirty or checking in is a hassle, don’t expect marketing to make up for it. Of all the things people talk about online, hotels top the list. Do yourself a favor, take a percentage of your marketing every month, and use it to better the customer experience. Provide Tongue Candy – No, not mints at the front desk. But, stories that people will repeat when they go back home. I…

read more