Google Analytics is an extremely important part of tracking visits to your company’s website. Once you’ve set it up, you will be able to use Google Analytics to gain insight which will help you to improve customer service and increase profitability for your company. Measuring data about your website is part of the future of digital marketing, but it’s also part of the present. If you’re not using Google Analytics, you need to. Google Analytics can be extremely overwhelming to the novice user, however. When you first log in, the amount of data present seems to be almost useless because there’s so much. It is a struggle for beginner users to find the data that they want. Sometimes, searching for the specific piece of data you want seems to be more time-consuming than it should be. In order to cut the clutter and focus on the data that matters to you, the three steps below outline a general plan for people who want to access the benefits of online marketing and understand how to use Google Analytics to their advantage. Filter Irrelevant Traffic A lot of the data presented in Google Analytics isn’t relevant to what you need to understand….
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The Marketing Zen Group, an award-winning digital marketing and PR company based in Dallas, is looking for talented go-getters interested in gaining valuable, first-hand experience working with a top digital agency. Check out our full list of available internships below to learn more. And if you’re not sure which one would be a fit, send us your resume along with a cover letter telling us why you’d be a great addition to our team. Our internships are unpaid, but highly-competitive and can be used for college credit. And we’re more than happy to provide letters of recommendations for your good work upon completion. And did we mention our internships are virtual? You’ll work from home….in your PJs if you’d like! Content Writer Community Engagement Intern (SEO Dept.) Are you a creative, resourceful, error-free writer? Are you able to work with a steep learning curve and take independent initiative? Are you eager to learn about the ever-evolving Search Engine Optimization (SEO) industry? Then you may be a fit for our content writer/community engagement internship. The intern will work under the supervision of the Search Engine Department, and tasks will include everything from content composition to digital relationship building. Although we do…