The Importance of Using “rel=author” For Your Web Content

Google’s authorship program promotes enhanced search result listings. Over the last few years, Google has been taking a long, hard look at social media’s effect on personal and company branding, and have been working hard to add a more human element to search engine rankings and―the newest industry buzzword of the moment―author rankings. As Google slowly began implementing these changes into their search engine, they began to realize just how important social media is as an indicator towards evaluating the quality of a given website. To help reinforce the importance of credible authority and personal branding, Google introduced its authorship program into the world just a few years ago. This rel=author tag is used to rank web content that is written by real people, while also helping Google determine the authenticity of the content by verifying that it was written by someone who has credible expertise in the subject. Implementing the rel=author tag is relatively easy to do (you can follow Google’s step-by-step instructions) and it allows you to enhance the way that SERPs display your content on the web, while also helping to improve click-through ratings through enhanced search results. However, using the rel=author markup for web content is…

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