QR codes

  • The Five Commandments of Mobile Marketing

    Even if you don’t own an iPhone, Android, or Blackberry, chances are at least one person in your home or office does – after all, 35 percent of American mobile phone owners possess one with smartphone capabilities. Beyond their normal calling and texting functions, most smartphone users consume data on a daily basis – through gaming, app downloads, and Internet browsing. If you haven’t started marketing to mobile users, you’re missing a major market segment. Following are five of our dos and don’ts of mobile marketing. Make your website mobile-friendly. You don’t want to make a smartphone user struggle to make your site appear in the right dimensions on their screen, especially when many other sites are already optimized for mobile viewing. Effective mobile sites take into consideration the average smartphone screen size, don’t overload the user with graphics and information, and don’t require horizontal scrolling or zooming. If your site isn’t optimized for mobile viewing, the user will quickly move on – potentially to one of your competitors with a more user-friendly mobile site. Keep it simple. Remember that whatever you’re asking your audience to do, they will be doing on a very small screen. You want them to…

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  • How to Use QR Codes for Mobile Marketing

    Time for a pop quiz: what is this thing? It’s a Quick Response (QR) code. QR codes are similar to standard barcodes retailers use to track and price goods, except they can hold and share much more data. Believe it or not, these funny looking black and white boxes are revolutionizing mobile marketing. How QR Codes Work QR codes are activated when they are scanned or read by a mobile device. The only requirements are a smartphone with a camera and an installed barcode reader. Many free QR and barcode apps exist for both iPhone and Android. When you scan a QR code, you can link to many different types of content, including web, video, email, and IM. Why Use QR Codes? 1. Generating a QR code is not only easy, it’s free 2. QR codes are convenient for users, who can access your content after a simple scan 3. Many QR codes, such as the ones offered by Google’s URL shortener, come with built-in analytics – so it’s easy to track their effectiveness How to Use QR Codes in Mobile Marketing Campaigns So we’ve talked about what QR codes do and the benefits of using them, but there’s still…

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