Why you must start with a WELL-ENGAGING, WELL-CONVERTING WEBSITE – Part 1 of 2

So many times, we have clients who want to jump into social media, which is great because social media marketing definitely works. BUT…there are a few components you have to have in place before diving in head first. The very FIRST PRIORITY and MOST IMPORTANT TOOL in your toolbox when marketing online is your website. Just “having” a website is not good enough. You must have a well-engaging, well-converting website. You have to remember that when it all boils down to it, one of the main reasons we market on various online networks is to DRIVE TRAFFIC TO OUR WEBSITE. So it is imperative that when people get there, that the site engages them to convert in some form or fashion. We don’t want all of our efforts in driving people to our website to result in them just hitting the back button. What good does that do? Let’s first address what a conversion is. A conversion is when a visitor takes a call to action. They essentially take a step to consume your information. Conversions could be: Subscribing to your blog RSS. Downloading free report/signing up for your newsletter. Following you on Twitter “Liking” you on Facebook Connecting with…

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