• 6 Industries That Can Skyrocket Conversions Through Pinterest Advertising

    It’s hard to believe that Pinterest is already 5 years young. Yes, young. The highly visual social media platform has made many exciting announcements for businesses over the past few months and has released some impressive numbers as a friendly reminder of how the platform continues to gain popularity year over year. Among these announcements are a few exciting advertising initiatives like promoted pins and buyable pins.

  • 7 Ideas for Making Your Company’s Pinterest Page Stand Out

    Yay! Pinterest is so much fun! So many pretty pictures… So many yummy-looking recipes…  So many adorable crafts to make… So many gorgeous products to buy… Soooo many…. Whoa! Sorry about that! See how easy it is to get hypnotized into a Pinterest daze? And if you’re not careful, that’s exactly what can happen to you as you set up your company’s Pinterest page. To avoid getting lost in the pretty, you’ve got to think military strike. Go in with a clearly defined strategy, execute, and then get out. Well, okay, maybe you can look around for a while – once you’ve finished what you came there to do. Don’t worry – those darling hand-crocheted baby booties will still be there when you’re done. The key with Pinterest, as it is with every other social media channel you use to promote your business, is to stand out from the crowd. But how can you do that with Pinterest? After all, with every single user creating individual, unique boards, how can you make your page even more unique than anyone else’s? We’ve assembled a list of 7 ideas for doing just that. 1. Repin. Here’s the thing – even on Pinterest,…

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  • On Pins and Needles: How to Use Pinterest to Market Your Business Online

    It’s so deliciously addictive – once you get that vital Pinterest invite, you could just spend hours and hours searching through all those gorgeous pictures and creating boards that reflect who you are, and what you love. Well, you’re not the only one who finds it addictive. As of July 2013, Pinterest boasts a cool 70 million users. With that many people pinning images – using their desktops, laptops, iPads, iPhones or Android phones – this is an online marketing opportunity no business can afford to miss out on. So how can you best take advantage of the Pinterest phenomenon? By planning and thinking ahead, before you ever post a single image. “What?!” you say. “But it’s so easy! You just slap a few pictures of your products on a board, and voila! You’re on your way!” Not so fast, mon amie. The secret to true Pinterest success is having a well thought-out approach to its use. What do we mean? Take a look at these tips for using Pinterest as an online marketing tool to find out: 1. Before you even take a single picture, determine who your Pinterest audience is. Who are you trying to attract with your images?…

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  • The Dos and Don’ts of Pinterest for Marketing

    By now, we feel safe in saying that Pinterest is here to stay. If you’ve decided that Pinterest is the next step for your business, you may be confused about where to begin – after all, the site is still relatively new, especially for marketers. However, there are a few distinct dos and don’ts of the platform that you should be aware of before you sign up for an account. Do make separate boards. Since Pinterest lets you make individual boards for various topics, it behooves you to take advantage of this functionality. Often, those new to the site forget about this very basic function, and instead pin all of their photos to the same board – which isn’t the biggest “don’t” on the Internet by a long shot, but is definitely a huge don’t when it comes to Pinterest. For example, the Kate Spade New York Pinterest account makes use of this organization to differentiate their fashion pinboard from their travel pinboard, which are both distinct from a third miscellaneous board – all with names branded to match the company’s marketing. Don’t forget who you’re targeting. As of January 2012, Pinterest’s user base was still roughly 75 percent female,…

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  • Should My Business Start Using Pinterest?

    If you’ve been paying attention to social media news recently, you’ve probably heard about a little site called Pinterest. Maybe you’ve even ventured onto the site, pinning your favorite photos of hilarious baby animals and thought-provoking quotes. But what about Pinterest’s implications for online marketing? Surely it contains a lot of untapped potential, but is it potential that’s relevant to you and your business? What’s Pinterest again? Pinterest is a social network built on the concept of sharing visual recommendations via virtual pinboards. Users bookmark – or “pin” – photos of interest to theme-based boards. Users can also repin from other Pinterest users. The site has quickly gained popularity, and now drives more referral traffic than YouTube, LinkedIn, and Google+ combined. That’s pretty impressive for a network that’s still invite-only. Have people already been pinning photos from my site? I don’t know! If your site draws a decent amount of traffic and contains eye-catching photos, then the answer is “probably”. However, there’s a very simple way for you to find out. Check out – for example, replace (yourwebsite) with and you’ll find all the images people have pinned from CNN websites – not just the homepage. You may…

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  • Social Media Marketing: Beyond Facebook and Twitter

    Although you’ve probably heard a lot about the benefits of Facebook, Twitter, blogging, and potentially even Google+ to your marketing efforts, they’re not the only sites and options out there. When it comes to online marketing, there are many other sites that could be worth exploring. Here are a few that we think could be potentially valuable. 1. Tumblr Tumblr is a quick and easy to set up blogging platform. An upside of Tumblr is that you can post content on it more frequently than you can on Facebook. The downside of Tumblr is that you can’t host your blog, and Tumblr’s servers aren’t the most reliable. When they go down, so does your content. Photos tend to perform better than other types of content on the site, which makes it a natural choice for those in the media or fashion industries. 2. Pinterest Pinterest is a social photo sharing website, based on the theme of a “virtual pinboard”. Users choose photos and “pin” (bookmark) them to theme-based “boards”. Pinterest was named one of the “50 Best Sites of 2011” by Time magazine. You might not think photo sharing sites work for your business or industry, but with a little…

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