The Dos and Don’ts of Pinterest for Marketing

By now, we feel safe in saying that Pinterest is here to stay. If you’ve decided that Pinterest is the next step for your business, you may be confused about where to begin – after all, the site is still relatively new, especially for marketers. However, there are a few distinct dos and don’ts of the platform that you should be aware of before you sign up for an account. Do make separate boards. Since Pinterest lets you make individual boards for various topics, it behooves you to take advantage of this functionality. Often, those new to the site forget about this very basic function, and instead pin all of their photos to the same board – which isn’t the biggest “don’t” on the Internet by a long shot, but is definitely a huge don’t when it comes to Pinterest. For example, the Kate Spade New York Pinterest account makes use of this organization to differentiate their fashion pinboard from their travel pinboard, which are both distinct from a third miscellaneous board – all with names branded to match the company’s marketing. Don’t forget who you’re targeting. As of January 2012, Pinterest’s user base was still roughly 75 percent female,…

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