Why Google Plus Matters For SEO

  Transcription of “Why Google+ Matters For SEO”: Shama: So, Idan, let’s talk about your favorite recent social networking site, because I know you’ve been drilling all of us here at the Marketing Zen Group, and our clients should really amp up their efforts with the infamous Google+ because a lot of people still haven’t figured it out. So tell me, what, why all of this importance on Google+, and from an SEO perspective, why are you so gung-ho about it? Idan: Well, personalized search has been a long coming. We always knew that it’s going to happen. We just didn’t know when. Even before Google+, we saw Twitter had a partnership with Google and you saw a bunch of tweets for specific keyword. Shama: I like that, yeah. Idan: Yeah, so Google definitely wants to be in the arena of social. I mean, you can get a lot of valuable data that you cannot really get all that much from just search and from just websites. Shama: So Google wants to pull in this data to better serve the users. From a website perspective, why should we care about our website in Google+? Idan: Well, one of the reason…

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