Shama TV: 3 Secrets to Perfecting Your Personal Brand

Think you don’t have a personal brand? Think again. This week, Shama discusses three key steps to taking charge of your personal brand. Scroll down for a transcript! Hey Zen Nation, Shama here. In this episode we talk about branding. Do you ever think about yourself as a brand? Well news flash, whether you think of yourself as a brand or not, you are one. We all have a brand, whether you like it or not. In fact, AVG did a study a few years ago and found that 92% of kids under the age of two have some sort of digital footprint already. What does that mean? A digital footprint simply means I can find information about you – a “footprint” – and here’s the kicker. You don’t have to actually have contributed to having a footprint. It might be friends who put up pictures, or family members. Now there’s a whole trend of parents putting up sonogram pictures, so a child has a footprint even before they are born. Interesting times we’re living in! Now that we all have a brand by default, the only question that we get to answer is: do we want to cultivate that brand,…

read more