What Does Google’s Penguin Algorithm Mean for Your SEO Strategies?

Since the official release of Google’s newest algorithm, Penguin, back in April, sites across the web have seen their rankings take a hit as Google’s latest algorithm cracks down on sites that aren’t playing by Google’s rules. Furthering their quest to give users content that is not only relevant but also valuable and authentic, Penguin is Google’s latest attempt at cutting out sites that abuse and manipulate SEO tactics – such as content spinning and keyword stuffing – to try to eliminate web spam from earning high search rankings. Let’s start by taking a minute to discuss what Penguin is – and what it isn’t. First, Penguin is an algorithm change, not a manual penalty. This means that any ranking drops or gains from Penguin are due to automated changes in the way Google weighs and penalizes different features, not a manual penalty against your site. There is also somewhat of a misconception regarding what Penguin’s targets and main goals are. While it does take steps towards penalizing over-optimization, the main focus of Penguin is penalizing web spam. In short, the purpose of Penguin is to help Google achieve their goal of punishing sites that use black-hat SEO to try…

read more