Since You Probably Won’t be Able to Afford Facebook Video Ads…

We don’t have a lot of details at this point, but we’re anticipating that this summer Facebook will roll out video ads — 15 second ads that reportedly will autoplay and mute by default, allowing users to tune in if they want to, but keep scrolling if they don’t. Facebook’s Client Council which includes major brands like American Express, Unilever, Ford and Coca-Cola are said to be testing the new video ads which will let advertisers choose from one of four demographics to target — women over 30, women under 30, men over 30 and men under 30. How will Facebook Video Ads work? The company has yet to release all the details so there are still many questions about how Facebook video ads will work. We don’t know exactly how far of a reach or distribution advertisers will have. And we don’t know if the ads will only be seen by users who already like a certain brand or if they will extend to friends of friends, or if they’ll be seen by everyone. But AdAge, one of the first publications to report on this story, says that several of the executives interviewed are suspecting that advertisers will be…

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