outsource marketing

  • 25 Signs It’s Time To Outsource Your Online Marketing to an Agency

    You know, we here at Marketing Zen totally celebrate  the entrepreneurial mindset – regardless of your company size. We understand the passion you feel for what you do. The buzz of excitement that keeps you going, even when you’re exhausted. The drive to succeed that keeps you up at night, dreaming of new ways to grow the business. We understand, because we feel the same way about our own company. But sometimes, that passionate dedication to your business can cause you to take on too much or to ask your team to take on more than they can. As an entrepreneur, you may feel that to get things done right, you need to do them yourself. Or maybe you’re just reluctant to let go of any aspect of your business or your job, loving it as much as you do. We get it. But we also know that sometimes, outsourcing certain aspects of your business can be a smart move. Whether you’re a founder with a growing company – and a team that’s tapped out – or you’re a CMO who needs an agency to help get it all done, outsourcing your online marketing can be the way to go….

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  • Title Tags, Description Meta Tags, and Keywords Meta Tags, Oh My!

    Does the mere word “meta” make your blood pressure go up? Does the sight of those little HTML brackets make you want to run away screaming? Are you internet savvy, but not that internet savvy? Never fear, Marketing Zen is here! And we’ve broken down these frighteningly technical-sounding terms into simple explanations that anyone can understand – even your dear Aunt Rhonda who still isn’t sure how to send an email. So grab a cup of coffee, curl up on the couch with your laptop, and call Aunt Rhonda to come over, because you’re about to discover why title tags and description meta tags are such a big deal – and why keywords mega tags, mercifully, are not. What Are Meta Tags? So first of all, what the heck is a meta tag, exactly? A meta tag is part of the HTML code of any webpage or blog post. The information you type into this tag doesn’t actually show up on the page anywhere, but it’s still a vital part of each page, because it helps search engines understand what that page is about. It can also show up on the search engine results pages as the title or description…

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  • Starting the New Year Off Right: 5 New Strategies for 2013

    Happy New Year!  Now that the holidays are mostly behind us, it’s time to take a close look at what’s new on the social media horizon for 2013. Make Your Website Easy to Browse on Any Device It all starts with the basic social media marketing tool that every business must have: a well converting website.  We’ve been talking about it for some time, but 2013 is the year that it finally happens – web browsing from mobile devices (tablets and smartphones) is poised to overtake PC-based browsing. It’s already happened in some parts of the world, and North America is about to catch up. So a mobile-friendly website is essential for 2013.  For some companies who rely on web-based ordering and sales, this means launching a separate mobile website via a dedicated mobile app – think eBay Mobile.  For most companies, however, it means making the company website mobile friendly. What’s a mobile friendly website?  Mobile searchers want a super fast load time, mobile-friendly content and images, and easy “thumb navigation”. The key is making it easy for them to find your site, and once they’re on it, to find what they’re looking for – quickly, with as few…

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  • How Embracing Change Can Lead to Online Marketing Success

    When it comes to online marketing, many people are unwilling to leave their comfort zone, unfortunately clinging to ineffective techniques. Whether they received poor advice, are using outdated practices, or are simply utilizing techniques that don’t fit their business – after all, online marketing is rarely a one-size-fits-all solution – the longer they hold on, the more time and resources they waste. If your social media marketing or online marketing efforts aren’t producing reasonable results, it may be time to let go of what you’re used to, learn why you’re failing, and try something new. Though the source of the quote changes with each retelling, most people are likely familiar with the adage: “The definition of insanity is doing the same thing over and over and expecting different results.” While this could of course be countered with the saying that practice makes perfect, the distinction lies in the difference between getting better at doing something the right way – and stubbornly refusing to deviate from methods that simply aren’t effective. There comes a time when you simply must realize that what you are doing in your online marketing efforts needs to change. Adapt to the Times Technology has always moved…

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  • Should You Consider Outsourcing Your Business’ Marketing Campaign?

    Maybe your company has realized the importance of a strong marketing campaign to help bring in new customers, doesn’t have a marketing department of its own. Or maybe your marketing “department” is really a team of one, and your company is ready for a campaign that requires a bit more manpower. Either way, you have decisions to make. On one hand, you could try to work with what you have. On the other, you could hire employees to get the job done. Or there’s a third choice: outsource your marketing. Outsourcing your marketing can be a great option for many companies who understand the importance of a powerful marketing campaign, but for whatever reason don’t have the resources to do it themselves. Here are some of the benefits that companies can realize from outsourcing their marketing campaigns. Focus Your Energy Where it Needs to Be For companies without a marketing department, outsourcing your business’ marketing campaign allows employees to spend their time and energy focused on keeping their own departments running smoothly, instead of adding marketing responsibilities to their plates. Companies with marketing departments too small to handle the scope of the project can implement a full-scale campaign without pulling…

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  • After The Launch

    See Jack quit his job See Jack use his life savings to launch his own business. The business of his dreams. See Jack struggle, squirm, and try all the traditional methods after the launch. See Jack close his business and come tumbling down. I saw Jack. In fact I saw so many Jacks (and Jills) that I decided to start After the Launch-a safe haven that helps service professionals start and skyrocket their business the SMART way. The main difference between the traditional way and the smart way is best summed up by the bold quote on the top banner- “In business for yourself, not by yourself.” Only 1 out 5 businesses survives the first three years. Why? My research leads me to believe it’s because the majority don’t realize the need for structure and support until it is too late. They spend most of their time and effort launching their business (their baby!), and then have very little idea about what to do After The Launch. Most entrepreneurs are artists of the most creative kind. They sometimes forget that business is also part science. After the Launch is all about providing strategies, insights, and tools to help you master…

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