outreach

  • Influencer Marketing, Outreach, Digital PR: What’s the Difference?

    Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online that it’s a challenge to get your marketing message to stand out amid all the noise. Of course, marketing strategies have evolved right along with all the changes, and today, the best way to get your message out to your target audience online is to harness the power of influential people and sites. Think about it. Let’s say you’re looking for some software to help your company grow. Which would you trust more – the software companies’ own promotional material, or an objective review written by an online business software expert? According to a recent study, an incredible 92% of consumers prefer to gather information for potential purchases from people they’re familiar with over any other source.  That means they’ll look for reviews on their favorite blogger’s site, or check to see what a major news outlet says about a product or company, before they go to the company’s own website. Several different marketing strategies have emerged in recent years in order to take advantage…

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  • 5 Secrets the Pros Use to Win Over Influencers

    Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small talk to try and find out more about each other. It could very well be that you do have plenty in common, but if so, you have no idea what. Thrust suddenly into a high-pressure situation like a date, it’s possible you might hit it off right away, but odds are you won’t. And unless you just happen to make a real connection based on shared interests, you’ll probably suffer through the evening politely, head home relieved it’s over, and never call that person again. Now, compare that experience to a date with a person you’ve been getting to know slowly for some time. You met while pursuing a common interest, and began to develop a friendship naturally, chatting about those interests, slowly finding out more about each other. For a while, you only met up in pursuit of that common interest, but eventually, you start meeting up specifically in order to spend time together. Your first date with this person will look a lot different from that blind date, right? You’ll both be at…

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  • MZ Featured SEO/Outreach Marketing Intern: Aliza Unterberg

    Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Aliza Unterberg, one of our promising young SEO/outreach marketing interns. We’ll let Aliza tell you herself how she’s enjoying the experience. 1. Tell us a little bit about yourself! My name is Aliza Unterberg, and I’m attending The Fashion Institute of Technology in New York City, about to start my degree in Advertising Design. 2. What is something unusual about you that makes you unique? For a large chunk of my life I was a dancer, trying different types and loving each one, for example, tap dancing; however, my ultimate favorite is hip-hop. In addition I can speak both English and Hebrew fluently. 3. What made you want to intern with the awesomeness that is Marketing Zen? I was looking for a…

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  • MZ Featured SEO/Outreach Marketing Intern: Benjamin Trahan

    Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the next generation. Our internship program gives college students the chance to dip their toes into the waters of web marketing, and learn valuable skills to help them land their dream jobs when they enter the workforce. Today, we’d like to introduce you to Benjamin Trahan, one of our promising young SEO/outreach marketing interns. We’ll let Ben tell you himself how he’s enjoyed the experience. 1. Tell us a little bit about yourself! My name is Benjamin Trahan. I went to Old Dominion University in Norfolk, Virginia. My major was English with a concentration in Journalism. 2. What is something unusual about you that makes you unique? I think one of my greatest strengths is I like to stay up on what’s trending in the world right now. 3. Why did you apply for a marketing internship with MZ? I applied for an internship with MZ because I was interested in honing my writing skills as well as hopefully learning a few new skills that I…

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  • Using Earned Media To Promote Your Content

    Okay, you’ve got a blog. And you publish amazing content on that blog. You keep it fresh by posting two or three times a week, at least. You use keywords, meta tags, interlinking – the whole shebang. So why isn’t anyone reading it? You’re doing everything right as far as creating that content. The problem is that you’re spending all your time on creation…and none on promotion. Of course you have to pay attention to things like keywords, and provide fresh, useful content on a regular basis, or else Google won’t even give your site a second glance. But online marketing is always evolving, and more and more, it’s becoming necessary to promote your content through outreach and earned media, as well. What is earned media? It’s media that you don’t own, like your company blog or social media accounts, and that you don’t pay for, like an ad. Media is earned by producing great content, and then getting a respected third party to share that content. And it’s the process of getting that third party to share that makes up the all-important promotion necessary to get your content in front of readers. So how can you get your content…

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  • 13 Tips For Writing an Effective Outreach Email

    We’ve talked before about the growing importance of outreach in the world of online marketing – promoting your own blog or business website by guest blogging on someone else’s site. It’s an extremely effective way to tap into new audiences and attract more people to your own site. But the hard truth is that you’ll never even get the chance to write a guest blog, if you don’t get the first step of the outreach process right. That first step is writing an email to the owner of the site. Think about it. If you’ve determined that a certain site would be the ideal place for a stint as a guest blogger, you can be sure that plenty of other people have, too. And all of those other people are also sending the site owner emails requesting to guest blog, as well. So if you want even the faintest hope of ever being given the chance to widen your audience via that site, you’ve got to make absolutely sure that your outreach email stands out from all the others. So how can you ensure that your message catches the site owner’s attention – and not only that, but also actually…

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