Don’t Call People Names on Yelp and Other Tips

“Marketing Zen!” you say, “Someone said something rude and awful about my business on the Internet! What do I do about this?” From Yelp to Google Places and many sites in between, consumers now have a variety of outlets to express their opinions about your establishment. This can be great for your online marketing – if you do everything perfect all the time. What if you messed up? Well, here are some tips for dealing with that unpleasant predicament. Keep your emotions out of it. Yeah, we get it. It sucks to put all your effort into something, only to see people trash it on the Internet. For an example from the publishing industry, take independent author Jacqueline Howett, whose defensive replies to a two-star review of her book went viral (although many of her comments have since been removed – probably because she realized in hindsight that responding wasn’t such a great idea to begin with). People aren’t always going to like what you’ve created as much as you like it. That’s just how it works.┬áIf you get too emotional when people offer criticism, you’re probably not the right person to be monitoring what people are saying. Find a…

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