6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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Published on 8th Jan, 2016 in Marketing

Marketing Zen’s Furry Friends

Marketing Zen’s Furry Friends

Working from home, as we do here at Marketing Zen, has a lot of great perks. But one of the very best is the fact…

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The 12 Days of Christmas Day 4: Diversity in the Boardroom

Here we go – it’s day 4 of the Shama TV 12 Days of Christmas contest, and that means it’s time for another trend! This…

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Why Integrating Traditional and Digital Marketing is a No-Brainer

The digital age has given us so many things: better ways to stay in touch with loved ones, new ways to market and advertise, a…

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Theft or Opportunism? The Do’s and Don’ts of Social Poaching

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

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WTF Millennials: Tips for #ModernMarketing

Generations are extremely broad—they homogenize vastly different people, values, interests, experiences based on having a birthday that falls within a 15 year range. Yup, not every Millennial is a mustachioed, plaid-wearing, PBR-drinking hipster—just like every Baby Boomer isn’t a crochety budget hunter who doesn’t know how to use a computer. Shocking, we know.

People like to think of themselves as individuals, not as demographics.

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Cringeworthy or Genius:  Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal.

As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can…

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Zen and the Art of Website Maintenance

We’ve built a lot of websites for clients over the years here at Marketing Zen, and in the process, we’ve learned a few things about…

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3 Quirky Online Marketing Tips My Plumber Taught Me

It happened in the shower. I was singing my heart out when I decided to turn the hot water up just a tad. Bad idea….

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