online community

  • Six Elements of Forming Community

    Today, we are excited to bring you a guest post written by John Jantsch.  This post was drawn from the teachings contained in his latest book, Duct Tape Selling – Think Like a Marketer Sell Like a Superstar. Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before.  I believe a business forms community through the following six elements. Clarity To understand a company’s purpose and to see how they communicate that to the community—go straight to the community. Locate some customers and employees of the prospect and put them into a simple CRM to track their public social media activity. It’s amazing what you can learn about a company by watching how they interact in places like Facebook and Twitter. Often you’ll find proof of what they stand for, what values they promote, and how they interact. How they act online can tell you a great deal about who they are as an organization. You might find that their public words and actions…

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  • Technology Connects Us: Please Consider Helping

    Social media marketing is all about creating connections, about building relationships between businesses and the people they serve. Behind each one of these businesses, of course, are also people – so on a very basic level, social media marketing focuses on bringing people together. The growth of any online community depends on the strength of the interactions between everyone involved – the people behind the business, and the people for whom their product or service fills a need. The more an online audience works as a true community, in which people help each other, the more successful it will be. The same is true in the real world. The more connected we are with our fellow man, with our community, the better off we’ll all be. The amazing thing is that technology now allows us to connect with people in even the most remote locations, so that when people are in need, it doesn’t matter where they are – we can help. Of course, there is the not-so-slight problem of logistics. A person or an organization can have all the good intentions in the world, but without the practical means of getting people and supplies to those remote areas –…

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