offline marketing

  • 3 Tips For Achieving Online Marketing Success…By Going Offline

    In the world of online marketing, it’s easy to get caught up in the many purely virtual ways of reaching out to potential customers. There are so many ways of interacting with people online that never require any tangible connection with the real world. For instance: A company’s tweets point people to their blog, the blog gets them to sign up for emails, those emails promote a webinar, and that webinar convinces people to buy online…  Never once do these interactions touch the offline world. That’s definitely not a bad thing. Virtual, online marketing is beneficial to businesses and consumers alike, which is why both groups have embraced it wholeheartedly. And we’re pretty partial to it ourselves, here at Marketing Zen! But precisely because it’s not as common to see an integration of online and offline marketing tactics, companies who do utilize offline methods to gain online success tend to stand out from the crowd. There are myriad ways to use offline interactions with consumers to advance your online marketing, from the very simple (such as posting signs in your stores or offices to share your website and social media addresses with customers) to the more sophisticated (such as displaying…

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  • How to Market your Freelance Business

    A reader asked me to address how freelancers can market their business. Here is an article I wrote a while ago on the topic. Most freelancers are talented, hard-working, creative, and do great work. Their one Achilles heel? Marketing! our business can be divided into two segments-service and marketing. If you are reading this article, then the assumption is that you care about your service and about improving your business. The second part of any business is marketing. Don’t shy away from tooting your own horn. A lot of freelancers I know are not comfortable with marketing because they feel like “Slick Willy” a typical car salesmen stereotype. But marketing doesn’t have to be underhanded. In fact, marketing is really about being an excellent communicator. Create a strong message, and then communicate it with confidence so that the people who are in need of your service can know who you are. They want you as much as you want them! Marketing is often one of the most misunderstood concepts in the world, and most people flat out hate it. And, I have an inbox full of queries to prove it. So, let’s look at what marketing is not- • It…

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