nonprofit marketing

  • How Nonprofits are Succeeding with Social Media

    As social media networks began to shed their limited niche appeal and were embraced by the general public, many businesses began to take note and quickly followed suit, using the sites as an effective networking and marketing tool. But for-profit corporations and businesses aren’t the only ones who realized the marketing potential of social media. As the recently released “4th Annual Nonprofit Social Network Benchmark Report – 2012″ from NTEN, Common Knowledge and Blackbaud shows, nonprofits have also found success using social media to promote awareness and raise funds for their causes. Below are some key findings from the report that show how nonprofits are using social media effectively. General Trends According to the report, 93% of nonprofits are currently using social media marketing on commercial social networks (as opposed to private, in-house social networks) as part of their strategy. This number is relatively stable, increasing only 1% over 2011. The leading role of these social media efforts is marketing, with 93% of companies using the sites for this purpose, followed by fundraising at 55%. Nonprofits are also increasing their staffing “budgets” and allocation of resources; 89% of respondents indicated that they dedicate some staff time to social networking efforts,…

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  • 40 Social Media Tips for Nonprofit Organizations

    Although social media marketing is just as important for nonprofit organizations as it is for traditional business, some of the tactics are slightly different. Below, we’ve compiled a list of some important social media tips for nonprofits to remember. Remember: it’s about sharing and discussing, not broadcasting. Integrate social sharing buttons into your website so that visitors can pass along your content with just one (or a few) clicks. Make social media someone’s specific job. Assign responsibility to a person or group of people on your staff. Deliver quality information via your social profiles. Users should feel that your tweets or Facebook posts are useful. Research what organizations you admire are doing on social media. Set up a Google Alert for your organization’s name to keep track of what people are saying. Encourage employees to include your social media information in their email signatures. Inspire people. Try to focus more on success stories than tales of tragedy, if possible. Aim high, but stay realistic. Your social media campaign (probably) won’t be an overnight success story. Check out Twitter’s hope140 program. Participate in Follow Fridays (#FF) by highlighting people or organizations accomplishing social good. Reply and retweet often. Use Twitter hashtags…

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