• Will Gmail’s New Tabs Feature Impact Your Email Marketing Campaign?

    Google’s online email service, Gmail, has slowly but surely become one of the most popular email platforms across the web. And with constant updates and integration with the company’s other much coveted services―Drive, Google +, Calendar―it is easy to see why. In its most current wave of updates, Google has recently transformed the way in which you view your old Gmail inbox. The new design has slowly been rolling out over the last month and its main feature is five new tabs which sort all of your mail into different categories: Primary – Person-to-person conversations and messages that don’t appear in other tabs. Social – Messages from social networks, media-sharing sites, online dating services and other social websites. Promotions – Deals, offers and other marketing emails. Updates – Personal, auto-generated updates including confirmations, receipts, bills and statements. Forums – Messages from online groups, discussion boards and mailing lists. While on the surface this is great for users who are looking for an easy way to sort through the many daily coupons, sale updates, LinkedIn updates and other junk email that they get and simply access their important emails, it may actually impact the way in which businesses use email marketing….

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  • The 5 Elements of Excellent Content

    Transcription of “The 5 Elements of Excellent Content” Shama: Hi, this is Shama Kabani, CEO of the Marketing Zen Group, and I have recently been wondering about what makes excellent content different from just good content, and I have come up with these five R’s of excellent content.  [inaudible 00:00:17] and there is no actual letter R in the word content but these five R’s really define what makes up excellent content. The first is relevance.  Is it relevant to the person reading it and that context can make all the difference and you know that if you’ve ever been married and had to plan a wedding or you’ve ever renovated your house or worked on any project for a specific amount of time, you know that you’ve delved deep into everything related to that and all of a sudden it mattered so much more to you because it was relevant.  When you are creating content on the web, you want to make sure that you’re keeping it relevant to your audience and recognize that not everybody will love it.  Recognize, not one of our R’s but still important. Number two excellent content keeps it real.  We can relate to it. …

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