It’s a Boy! 5 Tips for Newsjacking the Royal Birth

Feel a strange urge to flavor your speech with a British accent today, guvnah? Any plans for fish and chips for dinner tonight? Or how about a pint of ale at your local British pub? Everyone here in America, and of course, over in England as well, seems to be excited about the arrival of Will and Kate’s firstborn. Regular TV shows are being preempted by special reports on the royal family, royal baby-related souvenirs are flying off the shelves…and businesses of all stripes are taking advantage of the hoopla in their social media marketing. What they’re doing is called newsjacking. Whether it’s Oreo proclaiming “Long Live the Crème” on Twitter, or Pampers releasing a YouTube video protesting that every baby is a prince or princess, they’re all taking a current news event and adding their own unique spin to it. Newsjacking can be an extremely effective way to bring attention to your company by piggybacking on the popularity of a breaking news story. Before you start running up that Union Jack, though, here are a few tips you should be aware of to make the most of your foray into newsjacking. 1. Timing is everything. This one is pretty…

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