News

  • MZ Weekly News Round-Up: Redesigns and Revamps Galore

    Social Media: Following last week’s announcement about the long-awaited changes to the layout of Facebook’s News Feed feature, the company announced this week that their redesigns won’t stop there. Individual business Pages will soon be affected by change, as well. After describing the new look for Pages as “streamlined,” Facebook released an image of what users can expect to see as soon as this upcoming week. The left-side column of Pages will contain most of the general information about businesses, and the right-side column will reflect a Timeline that is more accurate and less buggy. Additionally, for Page administrators, information about the ads they’re running and the “likes” they’re accumulating will be visible no matter where they look on the Page. According to surprising new data published by eMarketer, Google+ may be set to overtake Facebook’s popularity by 2016. G+ is currently the second-most popular social network, with 26 percent of Internet users worldwide logging into the platform at least once per month. If G+’s growth rates for sharing activity continue as they are, it is very likely that Google will catch up to Facebook sooner rather than later. As it stands now, Facebook continues to triumph as the most…

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  • MZ Weekly News Round-Up: Facebook’s Newest Redesign and Amtrak at SXSW

    What has been happening in the marketing world this week? Let The Marketing Zen Group fill you in on the latest and greatest of online marketing news in our MZ Weekly News Round-Up, published every Friday! Social Media About a year after Facebook initially announced plans for a redesign of its News Feed feature, implementation of an overhaul is set to begin this week. The updated look includes font changes, prominent photos that span the entire News Feed, and other subtle stylistic improvements, such as larger buttons in certain spots. Important to note, too, is that the update will not affect ad specs, ads performance, or optimization, which a company spokesperson was quick to clarify. For Amtrak, the interface design updates to Facebook are coming just in time for their latest social media marketing campaign. It may seem odd at first, but Amtrak has a fairly prominent presence across the social media spectrum: their Facebook page has over 377,000 likes, and the #Amtrak hashtag on Instagram receives over 1,000 photos each week. This month, in honor of Austin, Texas’ SXSW festival, the company will be sending a train from Los Angeles to Austin carrying 30 entrepreneurs and digital thought leaders….

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