How To Use Mobile in Your Online Marketing Strategy

Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected…

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MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep…

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Why Personal Use of Smartphones Is Wrecking Your Business

Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Barry Moltz, nationally recognized author, speaker, consultant, and…

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4 Things A Snail Can Teach You About Online Marketing: Yes, That’s Right. We Said A Snail.

If you’ve watched much TV lately, or gone to the movies, you’ve probably seen trailers for the new DreamWorks movie that’s coming out about a…

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7 Ways to Make Your Email Marketing Mobile

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to…

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Prince’s performance at SXSW last month got us wondering why some companies are still partying – that is, marketing – like it’s 1999. The digital…

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How SoLoMo Is Revolutionizing Digital Marketing

Have you heard the term “SoLoMo” yet?  If you’re a marketer who hasn’t, you soon will, because SoLoMo – Social, Local, Mobile – is fundamentally…

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Mobile-Friendly Sites Translate To A More Successful User Experience

A mobile-friendly site may be what you need to turn visitors into customers. In a world where people are constantly on the go and the…

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The Five Commandments of Mobile Marketing

Even if you don’t own an iPhone, Android, or Blackberry, chances are at least one person in your home or office does – after all,…

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Time for a pop quiz: what is this thing? It’s a Quick Response (QR) code. QR codes are similar to standard barcodes retailers use to…

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