mobile marketing

  • How To Use Mobile in Your Online Marketing Strategy

    Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected mobile marketing to become one of the fastest growing features of online marketing, second only to social media. Since mobile devices have freed social media from the shackles of a desktop, the possibilities for interaction are unlimited. Social life, information, education, and even retailers can be reached on the move. Due to the proliferation of online interactivity, marketers can target people at any given moment and time. Many new apps have been rolled out in collaboration with the social networking giants, to target every segment of the online audience. Reaching your Customers Mobile marketing is a concept evolving at an incredible rate. It has become a major communications channel for reaching your existing and potential customers. Mobile phones have become the most direct and personal of all forms of media. Never has it been easier for the customers to reach their service providers and offer their feedback on services and products. Similarly, businesses can directly provide information on their new products and services. Create a Mobile Optimized Version of your Website Due to the mobile…

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  • MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

    SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep linking. Mobile deep linking works differently for different platforms like iOS and Android. Facebook already uses App Links in its own apps.   Facebook, as part of the open source program, wants to make it easier for developers to circumvent an app having to open a browser to show an Instagram picture in a messenger, for example. Ideally, the picture would open up easy as one, two, three in Instagram, skipping the browser altogether.  This could also be a game changer for mobile advertising. Social Media: Twitter has introduced language targeting this week. Why is this exciting? Because now you can chose the language you prefer to target promoted tweets and accounts in. Language targeting will be available in 20 different languages. Twitter offers more than just language to their advertisers: “For instance, a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.” Snapchat, a popular messaging app, has settled with the Federal Trade Commission after…

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  • Why Personal Use of Smartphones Is Wrecking Your Business

    Today, we here at Marketing Zen are excited to bring you a blog post from contributing author Barry Moltz, nationally recognized author, speaker, consultant, and entrepreneur. The smartphone is the silent killer in any business. It keeps many companies stuck in neutral and prevents them from truly soaring to their potential. Most companies don’t enforce rules for smartphones that are being used for personal reasons during work hours. In my “Unstuck” survey of 5,000 small business owners, fifty-five percent revealed they have an informal policy and if people don’t abuse it, they do not enforce it. Only three percent actually ban these devices from work. Twenty percent of owners just throw up their hands and answered “You mean there is a choice?” Many managers see people using these phones on the job, but have a difficult time figuring out what they are doing that is business related. They know that using smartphones keeps employees distracted from effectively doing their best work, but feel powerless to do anything about it. They don’t want to intrude into their employees’ personal lives and realize how attached most of them are to their phones. However, they can’t help feeling this activity does not allow…

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  • 4 Things A Snail Can Teach You About Online Marketing: Yes, That’s Right. We Said A Snail.

    If you’ve watched much TV lately, or gone to the movies, you’ve probably seen trailers for the new DreamWorks movie that’s coming out about a speedy snail. Somehow or other the little guy ends up turbo charged and able to race against actual cars at the Indy 500. So, yeah. Not quite your average, everyday garden snail. Naturally, that got us here at Marketing Zen thinking. What could we learn from snails about online marketing? Because, as you probably know, we here at Marketing Zen eat, breathe, and sleep online marketing! And surprisingly (or not surprisingly, depending on how close your relationship with mollusks is), we found that snails can actually give us some great insights into how to market yourself on the internet.  Here are four of them, freshly plucked from the garden: 1. Leave a glistening slime trail wherever you go. Okay, yes, it sounds gross, but bear with us here. When you see that shiny, clear trail on a leaf in your backyard, or even on the wall by your back door, you know for a fact that a snail has been there. Grasshoppers don’t leave slime trails. Neither do spiders. (Slugs do, but they’re basically shell-less…

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  • 7 Ways to Make Your Email Marketing Mobile

    People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes, particularly since consumers are in control.  Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create a mobile version of your email. This is an easier step if you have the right tools. You want to make sure that your regular email has a clear, visible link to the mobile version. If you wanted to save time and minimize the process, you could only make the mobile-friendly version to send to all recipients. 2. Keep your email width less than 600pixels. While your desktop/web email should already be less than 600pixels, you should make it even for mobile devices. Images wider than 300pixels at the top…

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  • Are You Marketing Like It’s 1999? Time to Update, Then!

    Prince’s performance at SXSW last month got us wondering why some companies are still partying – that is, marketing – like it’s 1999. The digital world has undergone dramatic changes in the past 15 years, and some of the marketing tactics that were commonplace back then can do a world of damage today.  For example, before the CAN SPAM act in 2003, it was common go buy or rent contact lists to send unsolicited emails as part of a digital marketing campaign.  Doing that today is unthinkable – for good reason. Are there any other outdated marketing tactics in your current marketing plan?  Here are some tactics straight out of the 1990’s that we’ve seen lately from companies marketing to us. 1. Telemarketing programs that seem to call people randomly – at dinner time or on a cell phone – and ask them to buy products they’ve never heard of.  Telemarketing is still a valid marketing tactic, when it’s part of a cohesive marketing program, but its usefulness as a cold-calling tool is very limited. 2. Persisting with emails, Twitter DMs, and LinkedIn messages when the person you’re contacting opts out, or does not respond to your contacts.  If you’ve…

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  • How SoLoMo Is Revolutionizing Digital Marketing

    Have you heard the term “SoLoMo” yet?  If you’re a marketer who hasn’t, you soon will, because SoLoMo – Social, Local, Mobile – is fundamentally changing the way marketing, public relations, and social media work. It’s not that social media, local targeting, or mobile communications are brand new, of course. But when you put all three together, it’s a combination that’s revolutionizing digital marketing. For the first time, you can target and communicate with your target audience in new ways because technology has caught up with the way people behave when they’re ready to make buying decisions. Marketers have always known that the proverbial Holy Grail of small and mid-size business marketing was to identify consumers who are (a) close to the business, (b) in a narrowly defined demographic group most likely to buy from the business, and (c) ready to make a buying decision. For generations, that meant direct mail – by zip code – targeted at expectant moms, parents of teenagers, or other broad, poorly defined groups. There were other ways to market to people of course, but it wasn’t easy. Until now. Like it or not, the smartphone is becoming a kind of digital database that constantly…

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  • Mobile-Friendly Sites Translate To A More Successful User Experience

    A mobile-friendly site may be what you need to turn visitors into customers. In a world where people are constantly on the go and the average consumer is splitting their attention between information found online and in person, most people have come to expect to find the resources that they want on a variety of different platforms and available to them whenever they want it.  This could be the simple task of Googling information on their laptop, all the way to the very modern act of purchasing a brand new laptop right from their mobile device. However, just because mobile-sites are becoming more and more readily available for the average consumer, does this mean that mobile users are actively seeking out these sites to use on a day-to-day basis? For many researchers and marketers who have been exploring the importance of mobile-friendly sites for consumers within the last few years, the answer is a very resounding yes. Having a quality mobile site is more than just creating an attractive mobile layout for your web page or hoping to bring in a few more sales. This platform is becoming an irreplaceable component for many brands who are hoping to create long-lasting…

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  • The Five Commandments of Mobile Marketing

    Even if you don’t own an iPhone, Android, or Blackberry, chances are at least one person in your home or office does – after all, 35 percent of American mobile phone owners possess one with smartphone capabilities. Beyond their normal calling and texting functions, most smartphone users consume data on a daily basis – through gaming, app downloads, and Internet browsing. If you haven’t started marketing to mobile users, you’re missing a major market segment. Following are five of our dos and don’ts of mobile marketing. Make your website mobile-friendly. You don’t want to make a smartphone user struggle to make your site appear in the right dimensions on their screen, especially when many other sites are already optimized for mobile viewing. Effective mobile sites take into consideration the average smartphone screen size, don’t overload the user with graphics and information, and don’t require horizontal scrolling or zooming. If your site isn’t optimized for mobile viewing, the user will quickly move on – potentially to one of your competitors with a more user-friendly mobile site. Keep it simple. Remember that whatever you’re asking your audience to do, they will be doing on a very small screen. You want them to…

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  • How to Use QR Codes for Mobile Marketing

    Time for a pop quiz: what is this thing? It’s a Quick Response (QR) code. QR codes are similar to standard barcodes retailers use to track and price goods, except they can hold and share much more data. Believe it or not, these funny looking black and white boxes are revolutionizing mobile marketing. How QR Codes Work QR codes are activated when they are scanned or read by a mobile device. The only requirements are a smartphone with a camera and an installed barcode reader. Many free QR and barcode apps exist for both iPhone and Android. When you scan a QR code, you can link to many different types of content, including web, video, email, and IM. Why Use QR Codes? 1. Generating a QR code is not only easy, it’s free 2. QR codes are convenient for users, who can access your content after a simple scan 3. Many QR codes, such as the ones offered by Google’s URL shortener, come with built-in analytics – so it’s easy to track their effectiveness How to Use QR Codes in Mobile Marketing Campaigns So we’ve talked about what QR codes do and the benefits of using them, but there’s still…

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