7 Ways to Make Your Email Marketing Mobile

People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes,¬†particularly since consumers are in control.¬† Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create a mobile version of your email. This is an easier step if you have the right tools. You want to make sure that your regular email has a clear, visible link to the mobile version. If you wanted to save time and minimize the process, you could only make the mobile-friendly version to send to all recipients. 2. Keep your email width less than 600pixels. While your desktop/web email should already be less than 600pixels, you should make it even for mobile devices. Images wider than 300pixels at the top…

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