5 Expert Tips for Marketing Your Mobile App

If you were going to guess how many mobile apps are available right now, what would you say? 1 million? 2 million? Well, according to statistics from July 2015 (the latest available), there were 1.5 million apps in the Apple store and 1.6 million in the Google Play store. In case you haven’t done the math yet, that’s 3.1 million apps that you can download onto your phone or tablet. Here’s the next question: how many of those 3.1 million available apps would you say you use on a regular basis? According to a Forrester Research study on app usage from 2015, if you’re like the average smartphone user then that number is a lowly, little five. Those five can vary from user to user, but big-name apps like Facebook and Google still dominate the landscape. With those kinds of odds, getting your app into the hands of users can be a daunting task. How do you cut through all the noise? How do you make your app stand out among the millions? While there’s no magic bullet, we’ve compiled some tips to help you make your app as successful as possible. Social media marketing: go big or go home…

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