MZ Weekly News Round-Up: Snapchat Settlement and Twitter Languages

SEO: Facebook announced App Links at the F8 Conference. What are App Links? App Links already exist, but are fairly difficult and called mobile deep linking. Mobile deep linking works differently for different platforms like iOS and Android. Facebook already uses App Links in its own apps.   Facebook, as part of the open source program, wants to make it easier for developers to circumvent an app having to open a browser to show an Instagram picture in a messenger, for example. Ideally, the picture would open up easy as one, two, three in Instagram, skipping the browser altogether.  This could also be a game changer for mobile advertising. Social Media: Twitter has introduced language targeting this week. Why is this exciting? Because now you can chose the language you prefer to target promoted tweets and accounts in. Language targeting will be available in 20 different languages. Twitter offers more than just language to their advertisers: “For instance, a travel brand that wants to reach Spanish-speaking travelers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.” Snapchat, a popular messaging app, has settled with the Federal Trade Commission after…

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