I Can Has Memes in My Online Marketing Strategy?

Memes are taking over the world. Seriously. You’ve seen those little pictures with funny captions on your Facebook feed, right? Memes are everywhere. People create them to make political statements, to crack up their buddies, and, most importantly for our purposes here, to market their businesses. So why is it that memes are so popular? Well, aside from the fact that they’re usually hilarious, they’re easy to make, easy to consume, and easy to share. What could be more perfect for use as a marketing tool? Before you run off and start posting picture after picture of cats with a very limited grasp of English grammar on your company’s Facebook page, though, let’s take a minute to discuss just how this tool can fit into your social media marketing strategy. 1. First of all, decide what exactly you want from your meme. Are you using it to build brand awareness or loyalty? To promote a contest, or a sale you’re having, or maybe a new line of products or a new service you’ve added? Be sure to keep this goal foremost in your thoughts as you continue – ’cause it’s really easy to get distracted by all the cute kittens…

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