marketing

  • Social Media Optimization – 10 Important Factors for 2016

      From years of executing SEO and SEM campaigns, I am now more than ever seeing the parallels of  social media and SEO/SEM as well as how they all work together. Ten years ago, business owners thought their only option to improve their SEO was stuffing their meta tags and submitting their site to 1,000 search engines. Similar to SEO and SEM, business owners now realize it’s not enough to just plug the social media hole because they read in some business magazine it was needed. A new phrase has joined the lexicon of business buzz words, and rightfully so, showing a more sophisticated marketer: Social Media Optimization. You should not have a social media campaign for your business just because everyone else is doing. CEOs, marketers, entrepreneurs are now seeking solutions to optimizing their social media marketing campaigns. What do I mean by Social Media Optimization? I’m not Shama. I didn’t write the book on social media and I’m not a social media speaker. My name is Angela and although I have been blogging since 2001 and have been learning online marketing since 2005, my main area of expertise is SEM/SEO.  The reason I say this is I don’t…

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  • How Do You Find the Right Influencer for Your Brand?

    You know how you have that one friend who always gives you amazing movie recommendations? If he says you should see this new movie, you probably trust him implicitly – you just know he’s got great taste. But maybe this friend isn’t such a good source when it comes to, say, restaurants. Maybe, in fact, his taste in restaurants frankly sucks. Because of that, you don’t put much weight on any food recommendations he passes along your way. While you might not think of him this way, from a marketing perspective your friend with impeccable taste in film is an influencer. He’s someone whose opinion you trust, and a recommendation from him is probably more likely to encourage you to see a particular film than the best trailer that a production company can dream up. If you were to stick him online, he’d be the equivalent of a really talented, popular blogger whose movie-related posts get retweeted and shared like crazy – and, most importantly, get people to buy movie tickets. If you’ve been working in digital marketing long, you know how important influencers like him have become. In fact, they’ve become just as important as the other components of…

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  • 12 Days of Christmas Day 7: The Rise of Manufacturing as a Service

    Day 7 of our 12 Day Campaign of Christmas is here! That means our CEO, Shama Hyder, is sharing her seventh big digital marketing trend for 2016. Trend number seven is the rise of manufacturing as a service. Learn more about this in the video below and scroll down for transcript. And make sure to subscribe to Shama TV on YouTube to win some awesome prizes daily and increase your chances of winning the grand prize – Amazon HD Fire Tablet. Transcript: Hey Zen Nation! It’s Day 7 of our 12 Day campaign of Christmas, where every day I share with you a future trend for 2016 and you get a chance to win some awesome prizes. Every day we give away a $25 gift card for Amazon and the grand prize, an Amazon HD Fire Tablet. So exciting times. Here is my trend number 7 for you: Look for manufacturing as a service to be on the rise. What does that mean? Well, we’ve all heard about 3D printing but if I ask most of you, where can you go to get something 3D printed or what kind of things you really want 3D printed? The answer is, you might…

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  • The 12 Days of Christmas Day 2: Influencer Marketing

    It’s day 2 of the Shama TV Twelve Days of Christmas contest! Today’s trend is the rise of influencer marketing. Hear all about it in today’s video, and make sure to subscribe to Shama’s YouTube channel to be entered to win! For a transcript, scroll down.  Transcript: Hey Zen Nation! Welcome to Day 2 of our 12 Day Christmas Giveaway. Be sure to subscribe to Shama TV – every day we’re choosing one winner to get a $25 Amazon gift card, and at the end one grand prize winner will receive an Amazon Fire HD tablet. Very exciting, and as a bonus you get to hear a new trend for 12 days straight! A new trend going into 2016. So today’s trend 2 of 12 is the rise of influencer marketing. Look for it, count on it. Companies are becoming savvy to the fact that to reach a broader audience the can’t just go through TV and traditional mediums. They have to look at influencers who already have created clout within certain communities, or who are already looked at as the go-to expert. Nike works with Tiger Woods, for example. They know that when Tiger Woods talks about the brand that helps…

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  • Shama TV: 3 Secrets to Perfecting Your Personal Brand

    Think you don’t have a personal brand? Think again. This week, Shama discusses three key steps to taking charge of your personal brand. Scroll down for a transcript! Hey Zen Nation, Shama here. In this episode we talk about branding. Do you ever think about yourself as a brand? Well news flash, whether you think of yourself as a brand or not, you are one. We all have a brand, whether you like it or not. In fact, AVG did a study a few years ago and found that 92% of kids under the age of two have some sort of digital footprint already. What does that mean? A digital footprint simply means I can find information about you – a “footprint” – and here’s the kicker. You don’t have to actually have contributed to having a footprint. It might be friends who put up pictures, or family members. Now there’s a whole trend of parents putting up sonogram pictures, so a child has a footprint even before they are born. Interesting times we’re living in! Now that we all have a brand by default, the only question that we get to answer is: do we want to cultivate that brand,…

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  • shAMA: Ask Me Anything: How to Land Epic Guest Post Opportunities & Is Marketing a Deal Breaker?

    In this week’s shAMA: Ask Me Anything, Shama answers Ulyses’ question about how to land guest post opportunities, and talks about whether marketing can make the difference between two equally solid brands. The Coke versus Pepsi wars are real, people. As always, a transcript is below. Hey Zen Nation! Shama here, and we have another episode of “Ask me Anything,” where you guys ask questions and I do my best to answer. Our first question comes from Ulyses on YouTube and he asks, “How do you build relationships with editors or influencers of publications like the Huffington Post, Search Engine Journal etc…so that you can get introduced and start writing guest posts?” So here’s my answer.  The first thing you want to do is establish a base outside of these platforms. So that means whether you’re writing a blog, or on other sites – remember, these are really high-tier publications, so you want to work your way up. Focus on the things that you can do, build up your name, build up a base so when you do get that introduction you can have a much easier time guest posting. I’m a big fan of momentum and I always say, “success…

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  • shAMA: Ask Me Anything – How to Get Media Attention and Respond to Skeptics

    The next episode of shAMA: Ask Me Anything is here! In this episode, Shama talks about how to earn more media attention and respond to skeptics who think marketing is just hyping products that don’t deserve it. (Of course, it’s anything but that, as Shama explains around 1:50.) For a transcript, scroll on down. Stay up to date by following Shama TV on YouTube. New shAMA episodes release every other Thursday, and new Shama TV episodes release each Monday. Full transcript: Hi Zen Nation, Shama here. It’s time for Ask Me Anything, where I answer your questions. So let’s get started. The first question comes from Bob McIntosh on Facebook. He asked, “What advice would you give to someone who’s looking to get on TV, aka: get more media attention?” Well Bob, here’s what I have for you. My number one tip is make sure that it is a long game. You have to invest in building relationships with the media, with journalists. What does this mean? This means that when they call you at 5 p.m. and they say, “Hey Bob, we’ve got a story to fill for 6 p.m. and we don’t have anyone–can you do it?” you say…

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  • Shama TV is Back!

    If you follow Marketing Zen’s fearless leader, Shama Hyder, on Instagram, Twitter, or LinkedIn, you know that she never stops learning from others and sharing what she knows. One week she’s in Philadelphia for the Forbes 30 Under 30 conference; the next she’s speaking at the INBOUND conference in Boston. Somehow, she manages to do all of this while leading our MZ team and helping us meet our clients’ marketing needs. Shama already writes regular columns in Forbes and Inc., as well as contributes to other publications across the web—but now, you can catch her on YouTube, too. We’ve recently relaunched ShamaTV, the only YouTube channel devoted exclusively to all things marketing. Episodes go live weekly on Mondays, and so far, Shama’s already shared 10 lessons she’s learned as a young CEO, discussed marketing to millennials with bestselling author Dan Schwabel, and shared priceless tips on building a personal brand. And now, we’ve added another special segment called shAMA—Ask Me Anything. In these bi-weekly episodes, Shama answers questions from followers and friends on everything from how to launch a public speaking career, to how to build social media momentum for a nonprofit. Catch the new shAMA every other Thursday. Do…

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  • Marketing to Millennials: An INBOUND Presentation

    Our CEO, Shama Hyder, spoke today at INBOUND 2015 – Hubspot’s largest conference with over 15,000 people attending. She spoke on how to market to millennials – AKA the future of the workforce. Here are…

  • MZ Goes Back To College: Marketing Insights From Dr. Bob McDonald

    In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing. One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college – and we’re taking you, our lucky readers, with us! In our new blog series, we’ll be interviewing some of the most distinguished minds in the country – university professors who have dedicated themselves to the ongoing study of marketing. These thinkers will be able to give us – and you – unique perspective and insight into the world of online marketing. We’re excited to be back in class! Our first interview features Dr. Bob McDonald, United Supermarkets Professor of Marketing at Texas Tech University. Kaitlin Bain, one of our content…

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  • Entrepreneurship: A Heady Cocktail of Action and Connections

    What’s the first thing that pops into your head when you hear the word entrepreneur? Someone so dedicated to their innovative business idea that they’re willing to do whatever it takes to see it succeed? A person with such passion for their dreams that they work harder than just about anyone you know – and love every minute of it? Or maybe you see yourself in that word, your own passion and drive propelling you down the bumpy – but rewarding – path of entrepreneurship. The word entrepreneur comes from the Old French, and those linguistic roots provide some surprisingly nuanced insight into the nature of people who found businesses. The French word entreprendre means to undertake, which has a long list of such dynamic synonyms as embark, endeavor, tackle, devote, stake, venture, and set in motion. Entrepreneurs are doers. They turn their passion into action, and make things happen. But our little language lesson doesn’t end there. The French word entre, by itself, means between, and that gives us our second insight into entrepreneurship. It’s all about making connections between people. Connections between the entrepreneurs and their customers, yes, but also connections with their peers in the business world,…

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  • 7 Tips For Successful B2B Blogs

    Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make sure that your B2B, or business to business, blog posts are successfully aimed and draw in the correct audience. In fact, successful blog posts can be particularly difficult since sometimes it requires more than content for great content marketing. However, there are some common characteristics that B2B blog posts have that can make your B2B posts successful. Read on to learn these seven tips! 1. Always incorporate media. Too many B2B blogs are focused on getting solid content, so they publish text-only blogs. This is boring, even to other business people. Incorporating photos, graphs, and videos will make your blog much more visually interesting and will increase the chances of having return readers. 2. Post regularly. This does apply to all blog posts. How can you expect to build a solid readership base if you post irregularly? Blog regularly, and set up a schedule to help you maintain that regular blogging. Keep to that schedule! But don’t just make up content in order to meet your schedule. You always want to provide you readers with…

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