Influencer Marketing, Outreach, Digital PR: What’s the Difference?

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today,…

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Why Integrating Traditional and Digital Marketing is a No-Brainer

The digital age has given us so many things: better ways to stay in touch with loved ones, new ways to market and advertise, a…

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shAMA: Ask Me Anything: How to Land Epic Guest Post Opportunities & Is Marketing a Deal Breaker?

In this week’s shAMA: Ask Me Anything, Shama answers Ulyses’ question about how to land guest post opportunities, and talks about whether marketing can make…

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Our Top 5 Ways to Use Remarketing to Increase Your ROI

It’s hardly news that our digital experience is getting more personalized every day. Open Netflix, and you see movies recommended specifically for you (my recommended…

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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

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How to Brainstorm Content: 6 Tips to Catalyze Ideas

Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that,…

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Breaking Silos: The Real Secret to Online Marketing Success

Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office…

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How to Succeed in your International Marketing Efforts

Here at Marketing Zen, not only are we based all over the world, but so are our clients. We have clients from Texas to Thailand…

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4 Basic Rules for Approaching Influencers

You’ve probably heard the word “Influencer” floating around the web lately. Yes, now those we follow and learn from have a name. While these influencers…

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4 Ways the Power of Habit Benefits Your Business

An apple a day keeps the doctor away, right? There’s a reason why adages like these become stuck in our heads. The power of habit…

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