The Never-ending Battle Between Content and SEO

One would think that the development of content would involve the integration of SEO in a natural, normalized way. Unfortunately, it can be difficult to maintain a creative marketing strategy since there is often conflict between creating content for the sake of content and creating content for the sake of SEO. Sometimes the main problem between these two is the fact that they are coming from separate sides of an argument when they’re supposed to be working together. Often, content marketing campaigns barely optimize digital assets for a search. They may use the bare minimum of their SEO abilities. So while the content might be charismatic and inspiring, it doesn’t appear anywhere on search engines. This is obviously a major problem, so why do content marketing campaigns do this? Well, often it involves confusion about SEO and its ability to bring in viewers, or even confusion about how to measure the impact of the viewers brought in by SEO. However, the opposite is just as bad. Content created solely for the benefit of SEO is never engaging and is focused solely on attracting buyers via search engines. This might attract viewers to visit the content, but they won’t actually be…

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