Your 2013 Online Marketing Checklist

‘Tis the season to make a list – and check it twice!  What kind of a list?  An online marketing checklist for 2013, of course. No matter how hectic your holiday is, it’s a sure bet that reviewing your 2012 results and making sure that you’re on track for 2013 is on your priority list – and if not, it should be! What do you need to have in place to insure that 2013 meets (or exceeds) your marketing goals?  How can you make sure that you’re monitoring the right analytics, and measuring the right metrics, to make the best decisions about priorities and spending? Here’s a sample online marketing checklist to get you started.  If you need help with any item on the checklist, be sure to contact The Marketing Zen Group to see how we can help you make 2013 the best year yet. Branding Do your brand impressions (the number of mentions of your brand vs. the number of mentions of your competitor – that is, when someone talks about your brand by name without including contact information or links) and brand volume (this is how many times your brand is mentioned over a given period) deliver…

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