When Tragedy Strikes, Tweet Responsibly

Many of us remember the morning of September 11, 2001 vividly.  Depending on where you live,  you may have been driving in to the office and hearing  cryptic reports coming out of New York City about some kind of plane crash. But it didn’t take long for it to become clear that something really bad was happening as we all scrambled to get as much information as we could. News sites were overrun; many of them were simply crashing altogether. At times, several minutes went by with no new or updated information. So we waited. Fast forward to yesterday. Breaking news alerts start popping up: Explosions heard near the Boston Marathon finish line. But initially, there’s not much more information available. And much like during 9/11 several news sites weren’t loading including Bostonglobe.com. Next stop: Twitter — arguably the best source for breaking news. The dissemination of news through the media is a public service that we rely on to stay looped in to events impacting our lives and world. But advances in mobile technology coupled with myriad status sharing applications like Twitter have allowed an increasing number of individuals and maybe even your company’s social media manager to emerge…

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