• eCommerce Tips: Avoiding Magento’s Duplicate Content Problem

    Utilize the Magento platform without producing duplicate content pages. With the overwhelming growth of digital media and social marketing occurring within the last decade, many large businesses and corporations have slowly began taking to the web more and more in order to complete a good amount of their corporate sales and research online, while also utilizing this beneficial medium as a way to connect with colleagues and other industry professionals digitally. However, it has only been within the past few years that both large and small businesses alike are truly starting to understand just how effectively they can compete online, especially for those who are looking to get their feet wet with online retailing. Whether you are a new company who is looking to start their very own retail business online, or you are a veteran business owner who is just now starting to explore the benefits of a great eCommerce site, you should be looking at a solution and platform that includes everything that you need to succeed and compete competitively with other businesses within your industry. One great platform that meets this criteria within the digital retail world is Magento. Magento is a popular eCommerce solution for businesses…

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  • The ABCs of Link Building for Solid Rankings

    Our top strategies for building quality links for search engine rankings. When it comes to building up your company’s brand and creating a solid, influential place for yourself on the web, it usually takes a lot more effort and energy than simply providing quality content and a solid business plan to bring an audience to your web page. In fact, there are a large number of outside factors that go in to gaining website views, from search engine ranking to interlinking. However, one avenue of digital marketing that many people often overlook is the task of link building. For search engines who are crawling across the web searching for quality content, link-based factors are a large portion of a search engines algorithm. Through links, these search engines are not only able to analyze the popularity of any given website, but can also measure important metrics such as spam, authority and trust. Link building itself is a simple term that refers to the process of getting external pages to link to your website. However, the task of link building is a much more difficult, time-consuming process. However, developing your link-building strategies for SEO and ranking purposes is a critical next step…

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