link building

  • How to Increase Your Website Traffic via Link Building – Part 2

    Welcome back, class! If you’ve gotten started following the directions in our previous blog post on link building (Hey, high five, A+ student!), you’ve already got amazing content on your website, and have sought out the right kinds of sites you want linking back to that content: sites that are relevant, authoritative, and user-friendly. So what do you do now? So glad you asked! The next step in link building is getting the word out to the owners of those perfect sites you’ve identified. How is this accomplished? Well, it depends on the sites themselves. To get bloggers to link to your site, write them a friendly, personalized email explaining the connection your company has with the topic of their blog, and asking whether they’d be willing to write a blog post featuring your company. Or better yet, ask them if they’d be open to letting you write a guest blog post for them. Be sure to sound as much like a human being as possible – templates are the kiss of death here! To get news outlets to link to your site, contact industry news sites and pitch them an interesting story idea featuring your company. You can also…

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  • How to Increase Your Website Traffic via Link Building – Part 1

    So you’ve built a great website for your business. It looks good, and it’s full of awesome content. But you’re just not getting as many visitors as you’d like. What can you do to remedy that? Educate yourself about link building! Here’s the thing. Link building is a vital part of getting traffic to your website. In order to rank high in search results, you need to get other websites to post links back to your site. And they need to do so using specific, strategic keywords as the anchor text for those links. That is link building in a nutshell. Search engines are really smart these days. It’s just not enough to put SEO keywords into your own site – although that is still very important. But what search engines are really looking for is a site that others have found so useful, they are willing to associate their own websites with it by linking to it. Think about that for a moment. These other companies have to be so impressed by your site that they willingly send their own customers there – and away from their own website – to get further information. What does this mean for…

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  • eCommerce Tips: Avoiding Magento’s Duplicate Content Problem

    Utilize the Magento platform without producing duplicate content pages. With the overwhelming growth of digital media and social marketing occurring within the last decade, many large businesses and corporations have slowly began taking to the web more and more in order to complete a good amount of their corporate sales and research online, while also utilizing this beneficial medium as a way to connect with colleagues and other industry professionals digitally. However, it has only been within the past few years that both large and small businesses alike are truly starting to understand just how effectively they can compete online, especially for those who are looking to get their feet wet with online retailing. Whether you are a new company who is looking to start their very own retail business online, or you are a veteran business owner who is just now starting to explore the benefits of a great eCommerce site, you should be looking at a solution and platform that includes everything that you need to succeed and compete competitively with other businesses within your industry. One great platform that meets this criteria within the digital retail world is Magento. Magento is a popular eCommerce solution for businesses…

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  • What does it really take to rank well on Google today?

      Transcription of “What does it really take to rank well on Google today?”: Shama: This stuff has been going on for a long time. People have been keyword stuffing, wrong link building techniques. A lot of the times sadly people don’t know any better. What’s changed now that Google is all of a sudden catching these things a lot better? Idan: Over the years a lot of people said, content is the king, content is the king, content is the king. Shama: Right. Idan: People said, all right, I’ll just create a bunch of content, stuff some keywords in there, if it’s a good content that people can actually read or not, it doesn’t really matter. Shama: There’s words. Idan: Yes, it’s a bunch of words cramped together, does it make sense or not, whatever, it really doesn’t matter. That’s not what Google wants. They start penalizing websites that threw a bunch of content out there with their links back or threw a bunch of content in their blog posts that doesn’t really make any sense and has no added value to the reader. Shama: Context matters now a lot more. Idan: Right. Shama: In terms of it’s not…

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  • What is SEO?

      “What is SEO?” video transcription Shama: Hi, this is Shama Kabani, CEO of The Marketing Zen Group. One of the questions we get asked often around here is, What is SEO? Specifically, What is Search Engine Optimization? I’d like to give you a very simple definition, a very simple way of looking at it that I discovered a few years ago, and it’s helped me many times when explaining what is search engine optimization to people who may not be familiar with it. So very simply defined, SEO can be broken down into two parts: one, it’s what you tell search engines you are. So I might use Google and search engines interchangeably, but it really means the same thing. So Google is one of the main search engines, there’s others like Bing and Yahoo, but for the most part, it’s what you tell search engines you are. The other part of SEO, searching optimization, is what other people tell Google or the search engines what you are. Why does this matter? Let’s step back for a second and look at why SEO matters. Why does is matter if you optimize your website or not? Well, you see, search…

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