• What We’re Thankful For

    At Marketing Zen, we have a lot to be thankful for this year: our wonderful clients, our top-notch team, work that’s never boring. But that’s just the general stuff. To get more specific – and isn’t that what practicing gratitude is all about? – we asked the VPs of our various departments to share the trends, software, and other marketing-related tools they’re thankful for this year. Idan Shnall, VP of Search Marketing I’m thankful for my team and everyone who works for MZ. I have such talented and passionate colleagues, and we get along very well. As far as SEO is concerned, I’m thankful for Google coming up with new penalties, perfecting its algorithm, and cracking down on spam and black hat SEO. It’s really making us white hat SEOs work a bit harder, but the reward is definitely worth it. Devin Ellis, VP of Client Relations I’m thankful for Slack, for online project management software, and how online storage is less expensive. And of course – Vader vs. Hoverboard. Angela von Weber-Hahnsberg, VP of Content Marketing I’m thankful for my team of writers. Not only are they some of the most creative minds, the most talented writers, and the savviest content…

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  • Lessons in Leadership from Columbia University’s Dr. Hitendra Wadhwa

    Wadhwa, Hitendra. “Lessons in Leadership: How Lincoln Became America’s Greatest President.” Inc.com. Post written by Paula Gean. What’s the coolest part about working at the Marketing Zen Group? Aside from staying on the cutting edge of web marketing, we get to use that knowledge to work with some of the coolest clients out there. One such client is The Institute for Personal Leadership. In their most recent webinar, The Power of Paradox, Dr. Wadhwa briefly explains how extraordinary leaders unlock their full potential. Both in the digital world and the real world, leadership is essential to society. So, what does good leadership encompass? Who is better in leadership roles: Introverts or extroverts? Extroverts relish social settings, enjoy conversing with strangers, and don’t shirk attention.  Yet, these same desirable traits can also be detrimental.  If someone is always speaking, they’re not listening.  If a person is seeking to be social, they’re missing the opportunity for vital one-on-one conversations.  If someone is always the center of attention, they have little time to decompress and recoup.  So if extroverts aren’t better leaders then introverts must be, right? False.  In fact, it’s neither personality type alone; it’s a combination of the two that make the ideal…

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