Social Media Guidelines for Law Firms and Lawyers

You’re in the legal field, so social media marketing doesn’t apply to you. Right? Absolutely wrong. You may be a lawyer or a law firm, but you’re still a business. If social media is where your prospective clients are – and believe me, they are – that’s where you need to be. So how does a smart lawyer use social media without getting into serious trouble? Start a blog that focuses on your practice area. For example: a lawyer with expertise in banking or finance could write a post detailing how to file for bankruptcy. Immigration lawyers could explain the different types of visas, including requirements and application processes. Blogging is a great way for you to show off that expertise (and your finely-crafted writing skills), while also adding more of a “human” personality to your firm. With the correct use of keywords and phrases, you’ll also reap the SEO benefits in the long run. Speaking of personality… For individual lawyers, social media doesn’t need to be all about legal stuff, all the time. In fact, it probably shouldn’t be. Specifically if you’re focusing on Twitter, you can balance legal content with tweets about your hobbies, favorite sports teams, family,…

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