Does Your Klout Score Actually Mean Anything?

Hey guys, what’s a Klout score? Klout measures your online influence on a scale from 1 to 100. The average Klout score hovers somewhere around 20. Justin Bieber has a perfect Klout score of 100. Klout itself has a Klout score in the 80s, meaning the site is apparently less influential than a 17-year-old pop star (but then again, I guess we’re all at least slightly less influential than The Bieber). What do you mean by online influence? Well. You can link various social sites to Klout, but it only measures your activity and friends/followers on Twitter, Facebook, Google+, LinkedIn, and Foursquare. Additionally, Klout measures: 1. True reach: The number of people you influence, which is different from your number of followers. Klout claims to filter out spam and only focus on those people who interact with and respond to your posts. 2. Amplification: How many people are sharing your content and how often they’re doing it. 3. Network Impact: A measure of people in your True Reach with a high Amplification (i.e. how important your friends are). So how exactly do I use Klout, then? One potentially useful aspect of Klout is the list of topics that you appear…

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