Keywords

  • Title Tags, Description Meta Tags, and Keywords Meta Tags, Oh My!

    Does the mere word “meta” make your blood pressure go up? Does the sight of those little HTML brackets make you want to run away screaming? Are you internet savvy, but not that internet savvy? Never fear, Marketing Zen is here! And we’ve broken down these frighteningly technical-sounding terms into simple explanations that anyone can understand – even your dear Aunt Rhonda who still isn’t sure how to send an email. So grab a cup of coffee, curl up on the couch with your laptop, and call Aunt Rhonda to come over, because you’re about to discover why title tags and description meta tags are such a big deal – and why keywords mega tags, mercifully, are not. What Are Meta Tags? So first of all, what the heck is a meta tag, exactly? A meta tag is part of the HTML code of any webpage or blog post. The information you type into this tag doesn’t actually show up on the page anywhere, but it’s still a vital part of each page, because it helps search engines understand what that page is about. It can also show up on the search engine results pages as the title or description…

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  • SEO and Keywords: How to Optimize Your Content Using Keywords

    Oh, those pesky SEO keywords. Everybody talks about them: “They’re absolutely essential!” “But don’t overuse them!” “Put them here!” “No, put them there!” “Use them this way!” “No, use them that way!” Is it any wonder that they cause just about as much confusion as they do enthusiasm? But here’s the thing. Keywords don’t have to be scary or controversial. There are some basics that just about everyone can agree on, and if you apply those basics consistently, you’ll be just fine. When you hear the word ‘keyword,’ what comes to mind? Complex search engine algorithms? Spammy emails for Viagra? Content that sounds like it was written by a 6-year-old? (“I love yellow hats. Yellow hats are cute. When I wear yellow hats, I feel happy. Yellow hats make me smile. Do yellow hats make you smile, too?”) Well, fear the yellow hat no more, friends, because we’re here to tell you that keywords aren’t all about complicated SEO stuff – and shouldn’t have anything to do with awful content, either. Keywords, first and foremost, are a way to understand, and then reach, your market. Yup, that’s right. Forget about all that complex internet stuff for just a minute. Keywords…

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  • The Benefits Of Blogging For Your Business

    Blogging is one of the most important ways to connect with your audience. When blogging first became popular on the web, it was mainly used as fun, new way for people to share their own individual thoughts across the internet. Some blogs were created for the purpose of connecting with an outside audience, while others were simply used as an outlet to express a person’s own daily thoughts and feelings. But, in the last 10 years, blog posts have come a long way from simply sharing what you had to eat for dinner or telling stories about your kids and pets.  Blogs have become a necessary staple for nearly every website across the web, especially those in the business world. This is because blogging for your business site, especially for service businesses, can go a long way towards establishing your expertise in your industry AND connecting with your clients on a more personal level. Become An Expert In Your Industry Think about it ― let’s say you are a consumer who is thinking about getting into jogging and you need a new pair of running shoes. Before you make your purchase, there are a lot of different elements that you…

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  • How to Increase Your Website Traffic via Link Building – Part 2

    Welcome back, class! If you’ve gotten started following the directions in our previous blog post on link building (Hey, high five, A+ student!), you’ve already got amazing content on your website, and have sought out the right kinds of sites you want linking back to that content: sites that are relevant, authoritative, and user-friendly. So what do you do now? So glad you asked! The next step in link building is getting the word out to the owners of those perfect sites you’ve identified. How is this accomplished? Well, it depends on the sites themselves. To get bloggers to link to your site, write them a friendly, personalized email explaining the connection your company has with the topic of their blog, and asking whether they’d be willing to write a blog post featuring your company. Or better yet, ask them if they’d be open to letting you write a guest blog post for them. Be sure to sound as much like a human being as possible – templates are the kiss of death here! To get news outlets to link to your site, contact industry news sites and pitch them an interesting story idea featuring your company. You can also…

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  • How to Increase Your Website Traffic via Link Building – Part 1

    So you’ve built a great website for your business. It looks good, and it’s full of awesome content. But you’re just not getting as many visitors as you’d like. What can you do to remedy that? Educate yourself about link building! Here’s the thing. Link building is a vital part of getting traffic to your website. In order to rank high in search results, you need to get other websites to post links back to your site. And they need to do so using specific, strategic keywords as the anchor text for those links. That is link building in a nutshell. Search engines are really smart these days. It’s just not enough to put SEO keywords into your own site – although that is still very important. But what search engines are really looking for is a site that others have found so useful, they are willing to associate their own websites with it by linking to it. Think about that for a moment. These other companies have to be so impressed by your site that they willingly send their own customers there – and away from their own website – to get further information. What does this mean for…

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  • 7 Ways to Make Your Email Marketing Mobile

    People are extremely attached to their smartphones. They want to interact everywhere, and they use their smartphones for everything from personal social media interactions to replying to business emails. If your email marketing isn’t mobile, will that hurt your business? The answer is a resounding yes, particularly since consumers are in control.  Mobile marketing is not going to happen, it is happening now. Your emails need to be mobile-device ready. Do you know how to make your emails easy for the mobile reader? It’s a different approach, but it allows you to make sure your marketing strategy is updated. Below are 7 ways to make your email marketing mobile. 1. Create a mobile version of your email. This is an easier step if you have the right tools. You want to make sure that your regular email has a clear, visible link to the mobile version. If you wanted to save time and minimize the process, you could only make the mobile-friendly version to send to all recipients. 2. Keep your email width less than 600pixels. While your desktop/web email should already be less than 600pixels, you should make it even for mobile devices. Images wider than 300pixels at the top…

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  • Why Review Sites Matter For Your Business

      Transcription of “Why Review Sites Matter For Your Business”: Shama: I know you also stress a lot about review sites. What is it about review sites like Yelp and others that are important to search engine optimization? Idan: Users gather information on the Internet. If it’s from your Website, from a competitor, from Yelp, from another citation, like Google Plus or Google Places or even Bing. All these citations, people go on and they place their view. If you’re not there, your competitors are. Shama: What’s a citation? Idan: A citation is basically a website, a directory, that people have their place of business. Shama: Ok so your information is linked in it. It’s kind of like a yellow pages on the Web and you have so many directories. That’s a citation. Idan: Exactly and there are so many of them. Shama: I love SEO speak. Idan: There are so many of them because different people go to different places. You may like Google Places while I may like really Yelp. I like the information on Bing more than just Google Places. It’s really important to be everywhere. Shama: One of the things that I really like about you…

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  • Automation, Keywords, and Rankings! Oh, my!

      Transcription of “Automation, Keywords, and Rankings! Oh, My!”: Shama: One of the things I know is, there are a lot of companies out there and a lot of folks, I know you’re totally against this is, automated SEO. Idan: Right. Shama: Where there is a software, and there is a place and time where you can use software to assist with your efforts, but there’s things out there that people will say, it’s a software, you set it up and it will optimize the website for you. What are your thoughts on that? Is that legit? Idan: One of the things that Google absolutely told us every time is they’re not looking for something that another website can do. We don’t want the same thing on our search engine result page, with the same content, with the same title, with same METAS, same review. Shama: Duplicates are a big no-no for Google. Idan: Right. You want to see a variety of results of information people can actually relate to. When you use a search engine, you’re gathering information and every website should be different with the same relevant information. It’s very important, yes. Shama: All right, so when people…

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  • What is SEO?

      “What is SEO?” video transcription Shama: Hi, this is Shama Kabani, CEO of The Marketing Zen Group. One of the questions we get asked often around here is, What is SEO? Specifically, What is Search Engine Optimization? I’d like to give you a very simple definition, a very simple way of looking at it that I discovered a few years ago, and it’s helped me many times when explaining what is search engine optimization to people who may not be familiar with it. So very simply defined, SEO can be broken down into two parts: one, it’s what you tell search engines you are. So I might use Google and search engines interchangeably, but it really means the same thing. So Google is one of the main search engines, there’s others like Bing and Yahoo, but for the most part, it’s what you tell search engines you are. The other part of SEO, searching optimization, is what other people tell Google or the search engines what you are. Why does this matter? Let’s step back for a second and look at why SEO matters. Why does is matter if you optimize your website or not? Well, you see, search…

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