John Jantsch

  • Six Elements of Forming Community

    Today, we are excited to bring you a guest post written by John Jantsch.  This post was drawn from the teachings contained in his latest book, Duct Tape Selling – Think Like a Marketer Sell Like a Superstar. Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before.  I believe a business forms community through the following six elements. Clarity To understand a company’s purpose and to see how they communicate that to the community—go straight to the community. Locate some customers and employees of the prospect and put them into a simple CRM to track their public social media activity. It’s amazing what you can learn about a company by watching how they interact in places like Facebook and Twitter. Often you’ll find proof of what they stand for, what values they promote, and how they interact. How they act online can tell you a great deal about who they are as an organization. You might find that their public words and actions…

    read more

  • Marketing Stars Series: An Interview With John Jantsch

    In our Marketing Stars Series, we bring you insights from some of the top influencers in the world of online marketing. We’ve asked the best of the best to share their insider knowledge with you, our readers, so that you can harness the power of their expert advice, tips, and tricks in your own marketing efforts. Today, we are honored to have the opportunity to bring you our interview with John Jantsch. John is a marketing consultant and speaker, and the best selling author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine.  We are thrilled that he agreed to answer a few questions for us .  1. John, tell us a little bit about what it is you do, and why you’re so passionate about it. I’m a marketing consultant, author and speaker but mostly I just try to make marketing as simple as it really is. 2. Can you give us a quick intro to Duct Tape Marketing and its mission? Duct Tape Marketing is the brand name I’ve given to my attempt to turn marketing into a system that eliminates the frustration that business owners feel around marketing their businesses. 3. How did you get started in this industry?…

    read more