What does it really take to rank well on Google today?

  Transcription of “What does it really take to rank well on Google today?”: Shama: This stuff has been going on for a long time. People have been keyword stuffing, wrong link building techniques. A lot of the times sadly people don’t know any better. What’s changed now that Google is all of a sudden catching these things a lot better? Idan: Over the years a lot of people said, content is the king, content is the king, content is the king. Shama: Right. Idan: People said, all right, I’ll just create a bunch of content, stuff some keywords in there, if it’s a good content that people can actually read or not, it doesn’t really matter. Shama: There’s words. Idan: Yes, it’s a bunch of words cramped together, does it make sense or not, whatever, it really doesn’t matter. That’s not what Google wants. They start penalizing websites that threw a bunch of content out there with their links back or threw a bunch of content in their blog posts that doesn’t really make any sense and has no added value to the reader. Shama: Context matters now a lot more. Idan: Right. Shama: In terms of it’s not…

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