Peace, Love, and Rock n Roll: Marketing to Boomers

This is the second part of our series Multi-Generational Marketing, where we teach you how to digitally target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here.

You know the image of a Baby Boomer that’s so often in the media: a 70 year-old man, sitting in a La-Z-Boy recliner, scrutinizing the remote control he can barely figure out how to work.

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How to Succeed in your International Marketing Efforts

Here at Marketing Zen, not only are we based all over the world, but so are our clients. We have clients from Texas to Thailand…

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The Most Effective Content Marketing Tool You’re Not Using

White papers are an excellent way to disseminate your expertise to an industry community. By sharing your knowledge, not only are you establishing yourself as…

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Social Media Statistics: Marketing Is Still A Numbers Game

There’s controversy storming across the face of the digital landscape. No, it’s not another algorithm change. It’s about social media marketing and ROI – and…

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5 Secrets of Email Deliverability

Email marketing is one of the most effective – but also one of the most complex – pieces of the digital marketing puzzle. What with…

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Social Media Marketing Tips for the Changing Digital Landscape

Do you have a dark social media secret? Apparently, many people these days do. According to a recent study by the folks at MIT, social…

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MZ Weekly News Round-Up: Pinterest Messenger & The Removal of Author Stats

SEO: In a new effort toward making the internet a safer place for everyday users, Google is announcing that websites that switch from HTTP to…

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MZ Featured Social Media Marketing Intern: Sydney Brodie

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only…

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4 Tips for Social Media Marketing Targeting College Students

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Kaitlin Bain. Kaitlin is a…

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MZ Weekly News Round-Up: Changes to Google Authorship & A New Way to Re-Tweet

SEO: Google is bringing about some serious change to authorship in its search results. Previously, underneath the URL of a result, Google would show the…

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