Hashtags can have a huge effect on your content and, therefore, your brand. How can you use them strategically to strengthen that brand and increase..
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At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently has more than 400 million monthly active users and 80 million photos generated per day. As a mobile-based application that gives users the power to share images and videos, the platform has an unparalleled engagement rate when compared to other social media sites. In a Forrester research study across Instagram, Facebook and Twitter, they were able to confirm what marketers have long feared: engagement levels between people and brands are very low. Across five of the six networks studied, there was an average of 0.184% engagement from followers. Interestingly enough, Instagram blew these platforms out of the water with an engagement level of 2.261%, or about 10 times more engagement than Facebook and over 83 times more engagement than Twitter! Source Whether you’re already active on Instagram or looking for an introduction on how to get started, check out our guide below to creating a successful Instagram campaign! How to Set Up your Business Account In contrast to other social networks, Instagram is an app-based platform. So, the best place to start when setting up…