influencer marketing

  • How To Market Your Business on Instagram – A Complete Guide

    At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently has more than 400 million monthly active users and 80 million photos generated per day. As a mobile-based application that gives users the power to share images and videos, the platform has an unparalleled engagement rate when compared to other social media sites. In a Forrester research study across Instagram, Facebook and Twitter, they were able to confirm what marketers have long feared: engagement levels between people and brands are very low. Across five of the six networks studied, there was an average of 0.184% engagement from followers. Interestingly enough, Instagram blew these platforms out of the water with an engagement level of 2.261%, or about 10 times more engagement than Facebook and over 83 times more engagement than Twitter! Source Whether you’re already active on Instagram or looking for an introduction on how to get started, check out our guide below to creating a successful Instagram campaign! How to Set Up your Business Account In contrast to other social networks, Instagram is an app-based platform. So, the best place to start when setting up…

    read more

  • Our Top 5 Favorite Influencer Marketing Campaigns

    Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who pays people to be his friends. Influencer marketing can be a bit of a tricky business (that’s why we offer influencer outreach as one of our many digital marketing services). While some brands still struggle with the idea, there are others that are doing great, innovative influencer marketing campaigns that have helped them move the needle for their sales, their cause, and other goals. Here are five of our favorite influencer marketing campaigns from the past few years. Honest Tea’s #RefreshinglyHonest campaign For  five years now, Honest Tea has been engaged in an informal social experiment to find out how honest Americans are across the country. The company sets up unmanned, pop-up stands that offer Honest beverages for $1 – on the honor system. After the pop-up event is completed, company personnel tally up the number of people who actually gave $1. This tally is included in their National Honesty Index, which rates cities and towns throughout America. (In case you were wondering, in 2015…

    read more

  • How Do You Find the Right Influencer for Your Brand?

    You know how you have that one friend who always gives you amazing movie recommendations? If he says you should see this new movie, you probably trust him implicitly – you just know he’s got great taste. But maybe this friend isn’t such a good source when it comes to, say, restaurants. Maybe, in fact, his taste in restaurants frankly sucks. Because of that, you don’t put much weight on any food recommendations he passes along your way. While you might not think of him this way, from a marketing perspective your friend with impeccable taste in film is an influencer. He’s someone whose opinion you trust, and a recommendation from him is probably more likely to encourage you to see a particular film than the best trailer that a production company can dream up. If you were to stick him online, he’d be the equivalent of a really talented, popular blogger whose movie-related posts get retweeted and shared like crazy – and, most importantly, get people to buy movie tickets. If you’ve been working in digital marketing long, you know how important influencers like him have become. In fact, they’ve become just as important as the other components of…

    read more

  • Influencer Marketing, Outreach, Digital PR: What’s the Difference?

    Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online that it’s a challenge to get your marketing message to stand out amid all the noise. Of course, marketing strategies have evolved right along with all the changes, and today, the best way to get your message out to your target audience online is to harness the power of influential people and sites. Think about it. Let’s say you’re looking for some software to help your company grow. Which would you trust more – the software companies’ own promotional material, or an objective review written by an online business software expert? According to a recent study, an incredible 92% of consumers prefer to gather information for potential purchases from people they’re familiar with over any other source.  That means they’ll look for reviews on their favorite blogger’s site, or check to see what a major news outlet says about a product or company, before they go to the company’s own website. Several different marketing strategies have emerged in recent years in order to take advantage…

    read more

  • A Day in the Life of an MZ Influencer Marketing Strategist

    It’s time for another installment of our popular “Day in the Life” series, where we let you peek into the inner workings of Marketing Zen. Our innovative working arrangement allows most of our team to work remotely – which means that even though we’re based in Dallas, we have team members spread across the country. We’re in constant contact in spite of the distance, however, using various online collaboration tools such as Slack, Basecamp, and Google Hangouts to get some face time. Hey, Laura! How’s that project coming? Nowhere is our commitment to close collaboration more evident than in our influencer marketing department. Influencer Marketing and Outreach are so completely intertwined with Search Marketing and Social Media Marketing that our Influencer Marketing Strategists are experienced experts in both, and even have their feet in both departments. We work so closely, in fact, that we even go to each other’s weddings – here’s our VP of Search Marketing, Idan, posing with the happy couple – VP of Social Media and Influencer Marketing Imran and Areej Kidwai – at their wedding last weekend! (Congrats, guys!!) Influencer marketing entails reaching out to influential figures online who have substantial followings, and working with them to…

    read more

  • Shama TV: 12 Business Trends for 2016

    As 2015 comes to an end and we welcome the new year, our CEO, Shama Hyder, shares 12 digital marketing trends for 2016. Watch out for these trends in 2016 and plan your strategies accordingly. View the video and transcript below. Happy New Year! Transcript: The first trend is 2016 will be a year all about the customer journey. More and more businesses are realizing that it’s not just important to put social media into marketing’s basket or put it in corporate communication, you really have to look at the whole customer journey, how does someone go from a stranger to getting to know about your business to actually turning into a customer or client – what does that journey look like? And to that end, where does marketing fit in at each point in that decision making process? So look for businesses, smart businesses, to really revive and pay close attention to the customer journey overall and create key points of interaction, where they can really serve the customer or the prospect and helping them make that transition into a buyer. So caching, there’s my first trend for you. Today’s trend two of 12 is: the rise of influencer…

    read more

  • The 12 Days of Christmas Day 2: Influencer Marketing

    It’s day 2 of the Shama TV Twelve Days of Christmas contest! Today’s trend is the rise of influencer marketing. Hear all about it in today’s video, and make sure to subscribe to Shama’s YouTube channel to be entered to win! For a transcript, scroll down.  Transcript: Hey Zen Nation! Welcome to Day 2 of our 12 Day Christmas Giveaway. Be sure to subscribe to Shama TV – every day we’re choosing one winner to get a $25 Amazon gift card, and at the end one grand prize winner will receive an Amazon Fire HD tablet. Very exciting, and as a bonus you get to hear a new trend for 12 days straight! A new trend going into 2016. So today’s trend 2 of 12 is the rise of influencer marketing. Look for it, count on it. Companies are becoming savvy to the fact that to reach a broader audience the can’t just go through TV and traditional mediums. They have to look at influencers who already have created clout within certain communities, or who are already looked at as the go-to expert. Nike works with Tiger Woods, for example. They know that when Tiger Woods talks about the brand that helps…

    read more

  • 5 Secrets the Pros Use to Win Over Influencers

    Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small talk to try and find out more about each other. It could very well be that you do have plenty in common, but if so, you have no idea what. Thrust suddenly into a high-pressure situation like a date, it’s possible you might hit it off right away, but odds are you won’t. And unless you just happen to make a real connection based on shared interests, you’ll probably suffer through the evening politely, head home relieved it’s over, and never call that person again. Now, compare that experience to a date with a person you’ve been getting to know slowly for some time. You met while pursuing a common interest, and began to develop a friendship naturally, chatting about those interests, slowly finding out more about each other. For a while, you only met up in pursuit of that common interest, but eventually, you start meeting up specifically in order to spend time together. Your first date with this person will look a lot different from that blind date, right? You’ll both be at…

    read more