Our Top 5 Favorite Influencer Marketing Campaigns

Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who pays people to be his friends. Influencer marketing can be a bit of a tricky business (that’s why we offer influencer outreach as one of our many digital marketing services). While some brands still struggle with the idea, there are others that are doing great, innovative influencer marketing campaigns that have helped them move the needle for their sales, their cause, and other goals. Here are five of our favorite influencer marketing campaigns from the past few years. Honest Tea’s #RefreshinglyHonest campaign For  five years now, Honest Tea has been engaged in an informal social experiment to find out how honest Americans are across the country. The company sets up unmanned, pop-up stands that offer Honest beverages for $1 – on the honor system. After the pop-up event is completed, company personnel tally up the number of people who actually gave $1. This tally is included in their National Honesty Index, which rates cities and towns throughout America. (In case you were wondering, in 2015…

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