New Study Shows Why More Workers Are Declaring Their Independence

Many dream of taking control of their careers: setting their own hours, choosing their own projects, and calling all the shots. But, according to a new report, an increasing number of people are making their dreams of independence a reality. The 2012 State of Independence in America report was recently released by MBO Partners, a client of The Marketing Zen Group, as a follow up to their inaugural 2011 report. This hot new study takes a look at the demographics, attitudes and trends of independent workers in the United States. Below are some of the report’s significant highlights. The number of independent workers is growing. This year, there are nearly 17 million independent workers in America, up from 16 million just one year ago. Why is there such a gain in popularity? For some – particularly younger, “Generation Y” workers – the shifting economy the country has faced over the past few years encouraged resilient and industrious workers across the country to shift their own business goals in order to adapt, leading them to striking out on their own as independent workers. For the majority of independent workers, however, their decision was based on allure of the benefits offered by working…

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